VP of Marketing

NASHVILLE SYMPHONY ASSOCIATION•Nashville, TN

About The Position

The Vice President of Marketing plays a key leadership role in advancing the mission of the Nashville Symphony, an anchor cultural institution located in the heart of “Music City.” Performing at the acclaimed Schermerhorn Symphony Center, one of the most beautiful and acoustically renowned concert halls in the country and soon to celebrate its 20th anniversary in 2026, the Symphony presents a dynamic mix of Classical, Pops, Movies, Family programs, and a wide range of special events. As the organization approaches its 80th anniversary, the Symphony seeks an ambitious and innovative marketing professional who is ready to step into senior leadership and help shape the next era of audience growth, earned revenue through increased ticket sales, and community impact. The Vice President of Marketing will lead a team that is committed to data-informed decision making, continuous improvement, and new approaches to audience engagement. This role offers an exciting opportunity for a rising marketing leader to guide strategy across marketing, ticketing, and customer experience in a creative, fast-paced, and highly collaborative environment.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
At least seven to ten years of progressive marketing, sales, audience development, or related experience, preferably within the performing arts, entertainment, or nonprofit sector with 5+ years in a leadership role.
Demonstrated experience developing and executing integrated marketing strategies, managing cross-functional teams, and working with CRM and ticketing systems in a data-informed environment.
Leadership experience at the Director level or higher is required, with a proven ability to guide teams, collaborate across departments, and deliver measurable results.
Strong knowledge of CRM and ticket systems, preferably Tessitura, and the ability to use data to guide decision making and evaluate performance.
Comprehensive understanding of integrated marketing practices, including digital advertising, email marketing, social media, sales strategies, and audience development.
Excellent written and verbal communication skills, with the ability to present complex information clearly to a wide range of stakeholders.
Demonstrated leadership skills with the ability to motivate and guide teams, manage multiple priorities, and work effectively in a fast-paced and collaborative environment.
Strong analytical and problem-solving skills, high attention to detail, and a commitment to innovation and continuous improvement.
Ability to work flexible hours, including evenings and weekends, as performances and deadline require.

Nice To Haves

Experience overseeing sales operations, budgeting, revenue planning, and multi-channel advertising is strongly preferred.

Responsibilities

Provide strategic leadership for all marketing, sales, advertising, customer service, and CRM initiatives to support attendance and revenue goals across Classical, Pops, Movies, Family programs, and special events.
Develop and implement comprehensive annual and long-range marketing strategies (digital, brand, content) that drive audience growth, deepen engagement, and strengthen the Symphony’s presence in the Nashville community.
Oversee the planning, execution, and optimization of integrated marketing campaigns, ensuring alignment with organization priorities and brand standards.
Lead a data-informed approach to decision making, analyzing CRM insights, audience analytics, pricing trends, and ticketing data to inform strategy and evaluate performance.
Oversee earned revenue operations, including pricing strategy, revenue projections, performance pacing, and sales reporting.
Manage the internal sales team and ensure effective inbound and outbound sales strategies that increase ticket sales, subscriptions, group sales, and overall audience conversion.
Guide the development and execution of advertising and media plans in collaboration with the Marketing Manager.
Oversee ticketing operations and CRM strategy through the Director of CRM and Ticketing Operations, ensuring strong data integrity, reporting accuracy, and system optimization.
Lead the customer service function through the Director of Customer Service, ensuring high standards of service, responsiveness, and patron satisfaction across all touchpoints.
Collaborate closely with Artistic Programming, Development, Education, and Venue Rental Operations to ensure cohesive institutional messaging and coordinated marketing support.
Maintain oversight of the Nashville Symphony brand and ensure the consistent and effective use of creative assets, messaging frameworks, and audience communications.
Develop and manage annual marketing and advertising budgets and optimize ROI for all marketing investments.
Build strong relationships with external partners, agencies, media outlets, and community organizations to expand the Symphony’s reach and visibility.
Champion innovation and experimentation in marketing practices, including new technologies, platforms, and audience engagement strategies.
Provide leadership, mentorship, and professional development for departmental staff, fostering a collaborative and high-performing culture.
Prepare and deliver regular marketing, sales, and revenue reports to executive leadership, using data to evaluate progress and inform strategic adjustments.