VP of Marketing

Ocean Mist Farms•Castroville, CA

About The Position

Ocean Mist Farms is seeking a consumer-first, growth-oriented Vice President of Marketing to lead the strategic evolution of our brand and shape how consumers experience fresh vegetables in their everyday lives. This executive role owns enterprise brand strategy, consumer engagement, and innovation platforms that translate lifestyle, health, and convenience needs into scalable growth. The VP of Marketing serves as the organization’s chief consumer advocate, setting the vision for brand leadership, demand creation, and go-to-market excellence. This leader drives clarity, focus, and accountability across the marketing ecosystem while building a strong, culturally relevant, and trend-informed marketing organization that reflects how today’s consumers discover, engage with, and choose brands.

Requirements

Bachelor’s degree required; MBA preferred
12+ years of senior marketing leadership experience within consumer brands; fresh food or CPG strongly preferred
Proven ability to build, modernize, and scale trusted consumer brands
Demonstrated success launching consumer-led innovation and convenience platforms
Strong executive presence with the ability to influence strategy at the C-suite and board level
Deep expertise in consumer marketing, brand storytelling, and demand creation
Data-driven, financially disciplined, and growth-oriented mindset

Responsibilities

Define and lead the long-term Ocean Mist Farms brand vision and multi-year marketing and innovation roadmaps, grounded in consumer, customer, and market insights
Serve as ultimate brand steward, elevating voice, visual identity, packaging, and storytelling across all touchpoints
Set enterprise marketing strategy and annual priorities, aligning investment, resources, and execution to growth objectives
Lead integrated demand-generation campaigns that build trust, accelerate trial, and strengthen loyalty
Define, track, and govern executive-level KPIs to measure brand health, revenue growth, and return on marketing investment, ensuring measurable ROI and impact
Own the consumer insights agenda, translating data, trends, and behavior into decisive growth and innovation strategies
Build emotionally resonant consumer experiences across digital, social, content, influencer, PR, and experiential channels
Elevate Ocean Mist Farms’ external voice through proactive media engagement and through leadership
Set standards for SEO-driven content, inbound practices, and digital optimization
Lead crisis communications strategy to protect brand trust and credibility
Develop and scale consumer-led innovation platforms in partnership with R&D, Sales, Finance, and Operations
Partner with cross-functional leaders to identify and activate white-space opportunities aligned with convenience, health, sustainability, and culinary inspiration
Own go-to-market strategy for new products, including positioning, messaging, packaging, pricing guidance, and launch excellence
Ensure packaging and shelf execution maximize consumer clarity, impact, and compliance
Partner closely with Sales, Category Management, Finance, and Operations to align growth strategies with commercial execution
Establish best-in-class category management practices to drive growth with existing and new Retail customers
Translate consumer demand into retail and foodservice growth through compelling trade and shopper marketing strategies
Ensure marketing investments drive revenue, margin, and long-term brand equity
Provide executive oversight of trade shows, customer programs, and industry presence
Build, lead, and continuously evolve a modern, consumer-obsessed marketing organization with capabilities aligned to emerging trends, channels, and technologies
Attract, develop, and retain top marketing talent across consumer insights, digital engagement, content, innovation, and brand storytelling
Foster a culture of accountability, creativity, learning, and performance excellence
Lead agency, partner, and vendor strategy to complement internal capabilities and accelerate impact
Establish and govern brand standards, key messaging frameworks, and executive communications
Collaborate with the executive team on enterprise reputation management, governance, and crisis readiness