VP of Marketing

ByVerTek LLC•Boca Raton, FL

About The Position

To help us in our mission to professionalize and innovate telecom construction, ByVerTek is now seeking a Vice President of Marketing in the telecom construction industry to lead the strategic development and execution of comprehensive marketing initiatives that drive brand awareness, customer engagement, and business growth for the organization. This role is pivotal in aligning marketing strategies with the overall company objectives. The Vice President of Marketing will oversee market research, competitive analysis, and customer insights to identify emerging trends and opportunities, enabling the company to maintain a competitive edge. Additionally, this position requires collaboration with sales, construction, project management, and executive leadership to create integrated marketing plans that support revenue targets and expand market share. Ultimately, the Vice President of Marketing will build and lead a high-performing marketing team, fostering innovation and excellence to elevate the company’s presence in the telecom construction sector. If you are looking for an opportunity to exercise your talents in a dynamic and fast-moving organization poised for rapid growth – where performance and initiative are rewarded – we urge you to apply!

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 10 years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
Demonstrated success in developing and executing strategic marketing plans that drive measurable business results.
Strong leadership skills with experience managing and developing high-performing teams.

Nice To Haves

Master’s degree in Marketing, Business Administration, or a related discipline.
Experience with digital marketing platforms, CRM systems, and marketing automation tools specific to construction environments.
Proven experience in the telecom construction/construction industry or a closely related sector.
Familiarity with construction industry regulations, standards, and market dynamics.
Track record of managing large marketing budgets and multi-channel campaigns.
Established network within the industry and/or related professional organizations.

Responsibilities

Develop and implement comprehensive marketing strategies, plans and playbook tailored to the construction industry to increase brand visibility and market penetration.
Lead and mentor the marketing team, setting clear goals, providing guidance, and fostering professional development.
Conduct prospects research and analyze industry trends to inform strategic decisions and identify new business opportunities.
Set up ongoing automated email nurtures, establish and lead content marketing and manage and update company website, templates, presentations and brand guidelines.
Collaborate closely with sales, construction, project management and executive teams to align marketing initiatives with business objectives, revenue model and customer needs.
Manage the marketing budget effectively, ensuring optimal allocation of resources across campaigns and channels.
Oversee the creation and distribution of marketing materials, events, surveys and lead-generation advertising efforts.
Measure and report on the effectiveness of marketing campaigns using key performance indicators and analytics tools.
Build and maintain strong relationships with external partners, agencies, and industry organizations to enhance marketing reach and impact.
Define buyer personas and map customer journey, develop and launch public relations program.
Oversee and develop social media content, SEO optimization, AI for Marketing and other relevant tech platforms.