VP of Marketing
About The Position
Proper Cloth is seeking a VP of Marketing to lead and scale our marketing organization across performance, lifecycle, brand, PR, and creative production. This role is responsible for turning company-level marketing strategy into high-quality execution, ensuring consistency, rigor, and impact across all customer touch points. In this role you will manage a team of 15–20 people across Email Marketing, Paid Advertising, PR & Influencer Marketing, and Photography, partnering closely with the CEO to refine strategy while owning execution, prioritization, and results. This is a senior, hands-on leadership role for someone who is equally comfortable with numbers, creative, and people management.
Requirements
- 8–12+ years of marketing experience, including senior leadership responsibility
- Proven experience managing multiple marketing functions and managers
- Strong analytical skills with a track record of driving growth efficiently
- Deep appreciation for brand, creative quality, and customer experience
- Experience working closely with a founder or CEO in a strategy-partner capacity
- Comfortable operating in a fast-moving, detail-oriented environment
- Clear communicator with strong judgment and prioritization skills
Nice To Haves
- Experience in ecommerce, DTC, luxury, or premium consumer brands is a plus, but not required.
Responsibilities
- Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
- Translate company-level marketing strategy into clear plans, priorities, and execution across channels
- Own customer acquisition and retention performance, including budget management and ROI accountability
- Partner closely with the CEO on marketing strategy, experiments, and long-term direction
- Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
- Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
- Build strong processes for planning, measurement, and continuous improvement
- Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
Benefits
- Competitive 401(k)
- Comprehensive benefits (medical, dental, vision)
- Access to OneMedical Membership
- Generous clothing allowance and discount
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
101-250 employees
