VP of Marketing Services

Encompass Health • Vestavia Hills, AL

8d • Onsite

About The Position

Encompass Health is the leader in inpatient rehabilitation industry, you’ll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
Position Purpose:
The VP of Marketing Services is responsible for guiding the company's brand strategy and ensuring consistent delivery through brand governance. This position is responsible for managing the company's reputation and driving brand awareness with key stakeholders and audiences, and for directing and coordinating the efforts of the marketing, communications, , and print shop teams. The VP is responsible for planning, development, and implementation of all the company’s marketing, communications and public relations both external and internal. This position works closely with investor relations, development and strategy, financial reporting, human resources, the national operations team, regional VPs of business development, hospital business development directors, governmental affairs, and ITG to prioritize and develop appropriate materials and strategic initiatives to help drive business objectives and growth.
This position interacts with national and local media for the company on a proactive and reactive basis in support of the business segments, corporate initiatives and crisis, and can also act as company spokesperson, when appropriate.

Requirements

• Bachelor’s degree in communications, marketing, or related field required
• Minimum 10 years of experience in a communications/public/media relations role with managerial experience
• In-depth understanding of marketing communications and the needs of internal and external stakeholders
• Extensive experience in a management role to design and implement organizational and strategic communication plans
• Demonstrated written and oral communications proficiency
• Position must sit at our office in Birmingham, Alabama.

Nice To Haves

• Accreditation in Public Relations or equivalent preferred but not required
• Master’s degree in Communications or MBA preferred
• Prior experience in a healthcare environment highly preferred

Responsibilities

• Establishes a single process management system to meet needs of internal/external stakeholders.
• Collaborates cross-functionally to ensure strategy, communication, and messaging alignment.
• Selects, trains, directs, and motivates professional and support staff to produce high quality work.
• Possesses skills to take corrective personnel action as required.
• Creates, develops, and implements long and short-term strategic communications plans.
• Oversees the company’s brand strategy for consistent brand delivery via brand governance.
• Manages the brand reputation and drives awareness with key stakeholders and audiences.
• Oversees and directs efforts of the marketing, communications, and print shop departments
• Prepares, implements, and analyzes budget for marketing, communications, and print shop.
• Acts as company spokesperson, when appropriate.

Benefits

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do. Yes, we see that as a benefit.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees