VP of Growth

Everyday Dose Inc.•Austin, TX

37d•Remote

About The Position

We are looking for a VP of Growth to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment. The VP of Growth will manage a team across paid media, CRO, and creative strategy. They will partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth. This is a hands-on, strategic, high-tempo role for someone who has scaled a DTC business at $200M+ and knows how to win through creative testing, disciplined analytics, and cross-functional leadership.

Requirements

12+ years in DTC growth, 4+ years in a senior leadership role
Experience managing $50M+ annual paid budgets
Proven track record scaling a business from $150M → $250M+
Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns
Experience leading teams across acquisition, lifecycle, analytics, and CRO
Strong analytical skills and experience with Northbeam, GA4, or similar tools
Ability to translate insights into action quickly
High comfort operating in a founder-led, fast-paced environment
Strong cross-functional communication skills
High integrity, humility, managed ego

Nice To Haves

CPG or beverage experience
Experience with retail media (Roundel, Instacart, Amazon)
Experience working with large in-house content teams
Strong operator mindset: can build systems, not just run them
Prior experience scaling subscription businesses

Responsibilities

Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization.
Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned
Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews
Present growth strategy and results to the Executive Team and Board
Own performance strategy, daily pacing, and channel allocation
Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing
Scale spend efficiently while maintaining CAC/MER targets
Own paid media budget of $60M+/year
Develop a testing roadmap for creative, audiences, landing pages, and offers
Build and manage a portfolio of evergreen winning ads
Lead the creative strategy function for paid and organic growth
Partner with Brand + Content Studio to generate 100s of new variations/week
Diagnose fatigue, hooks, scripts, pacing, and narrative performance
Guide creators and editors on what performs and why
Build and maintain CAC/LTV models, scenario plans, and revenue forecasts
Own Northbeam + platform attribution alignment
Turn insights into weekly testing and investment decisions
Build dashboards that unify DTC + retail impact
Oversee landing page testing, funnel optimization, and merchandising strategy
Partner with Brand + Web to redesign and optimize PDPs and friction points