VP of Marketing

Orum

4d•Remote

About The Position

The VP of Marketing will be responsible for defining and amplifying Orum’s story — ensuring that our message resonates with the market, drives growth, and reinforces our leadership in AI sales tech. This leader will oversee Brand, Product Marketing, Content, Communications, and Demand Generation, aligning all marketing programs around a unified narrative that fuels revenue and brand equity. You’ll combine creativity with commercial acumen — blending storytelling, data-driven execution, and cross-functional influence to scale Orum’s impact.

Requirements

10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams.
Proven success owning both brand and product marketing for a high-growth company.
Experience positioning and scaling a business as a category leader in a competitive or emerging market.
Deep understanding of AI, sales technology, and GTM strategy.
Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives.
Data-driven mindset with a passion for measurable outcomes.

Responsibilities

Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.
Build and lead a high-performing marketing organization that drives measurable business outcomes.
Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.
Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.
Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement.
Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales.
Drive AI Coaching Suite adoption through compelling storytelling, enablement, and customer advocacy.
Oversee competitive intelligence, pricing strategy, and win-loss insights to inform GTM priorities.
Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth.
Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.
Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.
Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events.
Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights.
Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility.
Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences.
Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention.
Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.

Benefits

Flexibility to work anywhere in the U.S.
Flexible Vacation Policy.
Orum Days Off (first Friday each month, two weeks off at year end, and additional observed holidays).
90% coverage for employees and dependents for medical, dental, and vision.
Online behavioral health and virtual healthcare options.
Parental leave with quota relief.
Life Insurance and AD&D coverage.
401(k) savings plan.
Meaningful stock options.
$1,000 equipment reimbursement (yours to keep).
Company retreats and meetups to connect in person.
Company ERG — Women of Orum (WOO).