VP of Finance

VeeFriends•New York, NY

12h•$180,000 - $180,000

About The Position

We are seeking a Vice President of Finance to serve as the senior day-to-day finance leader for VeeFriends. This role is ideal for a strategic yet highly hands-on operator who can comfortably move between executive-level financial thinking and tactical execution. Reporting directly to the COO, the VP of Finance will own the company’s core finance operations, financial reporting infrastructure, forecasting processes, cash planning, and financial controls, while helping architect the future finance organization of the company. This role is intentionally designed for a builder. Today, the finance function operates with support from a high-quality external finance and accounting partner across accounting, bookkeeping, and FP&A support functions, alongside a top-tier external tax advisory firm responsible for tax preparation and compliance. The VP of Finance will initially operate as a lean internal finance leader managing and optimizing these external relationships, while progressively building the internal systems, processes, and team structure necessary to transition toward a more fully integrated in-house finance organization over time. The COO will remain actively involved in longer-range strategic planning, annual budgeting, capital planning, investor-related matters, and select corporate finance initiatives. Success in this role requires a collaborative executive partner who can seamlessly operate within that structure while independently owning the company’s day-to-day financial leadership.

Requirements

8–15+ years of progressive finance experience, including senior leadership responsibility within a high-growth environment.
Experience supporting the scale of founder-led, venture backed early-stafe start-ups highly preferred.
Experience within a vertically integrated consumer goods, retail, ecommerce, entertainment, collectibles, licensing, and/or omnichannel business strongly preferred
Strong understanding of inventory-driven businesses - retail operations, margin management, and cash flow dynamics
Combination of strategic thinking and willingness to operate hands-on in a lean environment
Experience managing external accounting firms, finance agencies, auditors, and/or outsourced finance resources
Strong financial modeling, forecasting, and analytical capabilities
Experience building or scaling finance infrastructure and processes during periods of company growth
Strong communication skills with the ability to translate financial concepts into practical business insights for non-finance stakeholders
High degree of ownership, accountability, organization, and operational rigor
Familiarity with modern ecommerce and operational systems environments (ERP, Shopify ecosystems, inventory systems, BI tools, etc.) is a plus

Nice To Haves

The ideal candidate is not simply a traditional finance executive — they are a builder and operator who enjoys helping entrepreneurial companies mature intelligently without overcomplicating them.
They are comfortable rolling up their sleeves, operating with imperfect information, and building process where needed — while also bringing the sophistication and discipline necessary to support a rapidly scaling brand with increasing operational complexity.
This person should be energized by the opportunity to help architect the future finance organization of a modern entertainment and consumer products company at a formative stage of growth.

Responsibilities

Own and oversee the company’s day-to-day finance function, including financial reporting, forecasting, budgeting support, cash management, and operating analysis
Lead monthly, quarterly, and annual close processes in partnership with external accounting and finance partners
Establish scalable financial processes, internal controls, reporting cadences, and operational rigor appropriate for a high-growth consumer business
Develop executive-level reporting packages, KPI dashboards, and business performance insights for leadership
Create systems and reporting for Sub-P&Ls across various lines of business, to monitor performance of revenue and contribution margins, helping leadership make informed investments and gauge insights across categories and channels
Partner with Merchandising, Tech, Channel Leaders to continue developing and optimizing performance and BI dashboards, particularly for real-time eCom channels that enable agile decision making
Monitor company liquidity, working capital, inventory investments, and cash flow planning
Partner cross-functionally with Demand (Commerce & Marketing), Supply Chain, Partnerships & Licensing, and Creative teams to improve financial visibility and decision-making
Support company-wide forecasting and annual budgeting processes in partnership with the COO and CEO
Build and maintain rolling forecasts, scenario models, and business planning frameworks
Help evaluate new business opportunities, partnerships, licensing deals, and strategic growth initiatives through a financial lens
Develop stronger analytical infrastructure around margin performance, inventory productivity, customer acquisition, channel profitability, and contribution economics
Assist in board, lender, investor, and strategic stakeholder reporting as needed
Serve as the primary internal owner and manager of the company’s outsourced accounting, bookkeeping, and FP&A support relationships
Ensure timely, accurate, and decision-useful financial outputs from external partners
Coordinate with the company’s external tax advisory and compliance partners to support audits, filings, and tax-related matters
Continuously evaluate opportunities to improve systems, workflows, controls, and reporting quality. This includes adoption of new platforms and technology for expense management, procurement, reporting dashboards, and eventually an ERP system.
Create a thoughtful roadmap for the evolution of the finance organization over time
Identify which capabilities should remain outsourced versus brought in-house as the business scales
Help recruit, structure, and onboard future internal finance hires as appropriate
Lay the operational foundation for a modern, scalable finance organization capable of supporting a significantly larger business over time