VP of eCommerce - Merrell

Wolverine Worldwide•Rockford, MI

About The Position

For over 40 Years, Merrell has been sharing the simple power of being outside with everyone, because we believe in the positive benefits of the outdoors. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and telling amazing stories that encourages people to get outside everyday whether in the city or on the trail. Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace The Vice President of eCommerce will play a key role in this transformation as a member of Merrell’s leadership team, reporting directly to the Global Brand President. We are looking for a hungry leader, with strategic vision, focused on execution excellence and a history of overcoming obstacles, by thinking outside the box and coming up with creative solutions to drive the commercial growth of the brand. This leader will partner with cross-functional leaders to drive digital growth, enhance the consumer journey, and integrate eCommerce across all brand touchpoints to deliver a best-in-class omni-channel experience.

Requirements

15+years of eCommerce experience, with at least 8 years in a senior leadership role with a strong focus on retail or a related industry
Proven track record of scaling global eCommerce commercial growth for a fast-growing brands
Strong business acumen, with the ability to balance long-term strategy and short-term operational execution
Entrepreneurial mindset and able to adapt proactive problem-solver who thrives in a fast-paced, dynamic environment
Proven ability to own and deliver revenue plans in a fast-paced, high-growth environment
eCommerce performance marketing and merchandising exposure with strong understanding of key levers and opportunities
Experience in running large projects and programs with significant change & stakeholder management component
Understanding of the interplay between online/social and traditional channels
A strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription product/services, including analytics-based decision-making where success is measured in terms of customer growth, acquisition costs and lifetime value
Strong attention to detail and strong organizational skills
Keen understanding of leading-edge eCommerce segmentation methodologies and their respective role in marketing communications
Proven ability to successfully articulate and address complex business issues and opportunities
Strong collaborative skills including leadership; ability to set vision and strategy across a variety of functions, inspire and motivate cross functional partners and key stakeholders
Excellent communication and interpersonal skills, able to inspire and engage teams while aligning with executive leadership
Strategic Thinking: Ability to set long-term vision while executing short-term priorities
Consumer-Centric Mindset: Deep understanding of digital consumer behavior and expectations
Executive Presence: Experience presenting to senior stakeholders and leading through influence.
Analytical Rigor: Strong data orientation with the ability to translate insights into action
Cross-Functional Influence: Proven ability to lead through influence in a global matrixed organization
Innovation & Agility: Comfortable navigating ambiguity and driving change in a fast-paced environment
Leadership & Team Development: Skilled at building, mentoring, and scaling high-performing teams

Responsibilities

eCommerce Strategy Lead and execute a 5-year strategy to drive the commercial growth of the brand in eCommerce under the direction of the global president to ensure all milestones are achieved
Own the eCommerce P&L, delivering upon our revenue and profit plans by building strategies to support revenue goals, and managing the day-to-day operations of a dynamic omni-channel business
Oversee performance against digital KPIs to ensure commercial targets, profitability, and long-term growth are achieved
Oversee all aspects of our online business, inclusive of: channel strategy, site merchandising, and user experience, site optimization and performance-based marketing in support of building a best-in-class digital ecosystem
Lead the omni-channel integration of eCommerce to other parts of our business (retail stores, customer satisfaction, distribution, marketing)
Translates the eCommerce vision and strategy into a technical and commercial roadmap that is aligned to our financial & brand goals
Partner with global and regional teams to align on digital strategy and share best practices
Develop and execute a best-in-class digital consumer experience strategy, including segmented customer journeys that drive acquisition, conversion, retention, and satisfaction
Balance profitability and customers LTV through continuous improvement on the site experience and a laser-like focus on customer satisfaction
Continuously identify, test and implement new marketing channels while measuring existing channels for a portfolio effect which drives proper KPI's
Partner with IT leaders to drive digital innovations that help build the fullest expression of the Merrell brand, to acquire new fans and drive brand loyalty
Ensure quarterly and annual sales and margin goals are met across our key eCommerce sites
Oversee daily eCommerce operations including, online merchandising, operations, promotion, and content execution
In partnership with merchandising and supply chain, monitor onsite assortment strategy, visual e-merchandising and inventory levels to ensure appropriate in-stock positions on all eCommerce channels
Lead reporting and analytics across all channels, providing real-time insights and recommendations to optimize performance and inform strategic decisions
Leverage data, business analysis, and consumer insights to forecast sales, inform strategy, and enhance the overall consumer experience
Maintain and evolve a robust testing framework to expand the volume & pace of learning across the business
Collaborate with the marketing team to create annual performance marketing strategy ensuring aligned eCommerce business goals are achieved in terms of awareness, traffic, and conversion
Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization
Lead and develop a high-performing eCommerce team focused on driving the business performance of the eCommerce site ensuring that they are on track to achieve and exceed internal and industry benchmarks
Foster collaboration cross-functionally with stakeholders throughout the organization to ensure alignment, optimize content, awareness and buy-in- raise/escalate issues to ensure smooth process from creation through execution
Consult on cross-functional projects to ensure eCommerce principles are incorporated