VP, eCommerce

Pacsun Careers•Anaheim, CA

10d•Onsite

About The Position

The Vice President of eCommerce will lead the strategic and operational execution of the Pacsun eCommerce business. This executive leader will drive growth and profitability across all digital channels, owning the end-to-end customer experience, site merchandising, digital marketing strategy, customer retention through loyalty programs and email marketing, and full P&L responsibility for the online business. The VP will partner closely with internal stakeholders across Marketing, Merchandising, Supply Chain, Technology, Finance, Inventory Management and Customer Experience to align business objectives and deliver exceptional customer journeys.

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
10 –15 years of eCommerce leadership experience in a consumer retail environment.
Demonstrated experience managing an eCommerce P&L and driving double-digit growth.
Proven success in leading digital marketing, loyalty programs, CRM/email, and merchandising teams.
Deep understanding of digital marketing tools (Google Ads, Meta, Klaviyo, etc.), web analytics (GA4, Adobe Analytics), and eCommerce platforms (Salesforce Commerce Cloud).
Experience with, or strong aptitude for, applying AI and agentic AI technologies to enhance personalization, demand forecasting, marketing performance, and operational scalability in eCommerce
Strong analytical skills with a data-first approach to decision-making.
Excellent leadership, communication, and team development skills.
Highly collaborative with the ability to influence cross-functional stakeholders at all levels.

Responsibilities

Strategic Leadership & Business Management Develop and execute a comprehensive eCommerce strategy aligned with overall corporate objectives.
Own and manage the eCommerce P&L to drive revenue growth, optimize margin, and manage operating expenses.
Monitor KPIs and analytics to track performance, customer behavior, and business trends; provide regular reporting to executive leadership.
Identify new opportunities for digital innovation, customer engagement, and revenue generation.
Digital Marketing & Acquisition Oversee digital marketing strategies including paid search, SEO, display, affiliates, and social media advertising to acquire and retain customers.
Optimize marketing spend through data-driven attribution models and ROI-focused tactics.
Collaborate with the marketing team to ensure brand consistency across all channels.
Loyalty & Email Marketing Lead the strategy and execution of the loyalty program to increase customer lifetime value and brand loyalty.
Drive CRM and email marketing initiatives that leverage segmentation, personalization, and automation.
Analyze campaign performance and customer behavior to enhance targeting and messaging.
Site Experience & Merchandising Lead cross-functional teams in site merchandising, UX/UI enhancements, A/B testing, and conversion rate optimization (CRO).
Ensure the site reflects seasonal trends, promotional strategies, and merchandising priorities.
Maintain an optimal customer journey from discovery to checkout.
Cross-Functional Partnership & Team Leadership Partner closely with Merchandising, Marketing, IT, Operations, Finance and Inventory Management to deliver seamless experiences and ensure inventory, fulfillment, and tech roadmaps are aligned.
Build, lead, and mentor a high-performing eCommerce team across digital marketing, analytics, merchandising, and content.
Foster a culture of collaboration, accountability, innovation, and performance.