Director of Ecommerce
About The Position
This role is with one of our clients in the Skincare/Cosmetics industry! Essential Duties and Responsibilities: eCommerce Operations Execute the North American eCommerce strategy aligned with broader business goals and digital objectives Manage the direct-to-consumer digital business, ensuring consistent growth in awareness, engagement, and revenue Lead initiatives that improve the customer journey from discovery through conversion and retention Oversee eCommerce merchandising strategy, promotions, seasonal campaigns, inventory planning, content and analytics Build strong partnerships with internal stakeholders (Finance, Marketing, Product Development, Supply Chain, Customer Service) to ensure North American business achieves its goals Manage third-party agencies, system integration partners and vendors (developers, subscription platforms, CRO tools, etc.) Digital Execution Manage and implement an ecommerce roadmap to drive revenue, profitability, and customer satisfaction Launch new capabilities with a focus on loyalty, personalization, and content Champion the customer experience by improving UX, streamlining journeys, and delivering personalized content Identify and integrate emerging digital capabilities to drive differentiation and engagement Data & Analytics Provide weekly and monthly sales reporting with defined KPIs Surface actionable insights using customer surveys and digital analytics Test and refine site experiences to improve conversion and retention rates Track the ROI of digital investments with clear reporting on customer growth, engagement, and eCommerce performance Performance & Optimization Use data and testing to identify friction points in the customer journey and prioritize improvements Collaborate with Finance to develop budget scenarios tied to sales goals and marketing investments Work closely with Planning teams to align inventory with demand, optimize assortments, and ensure product availability Provide regular reporting to senior leadership on DTC performance Qualifications: advanced degree preferred. A minimum of 12 years of experience in eCommerce or digital marketing, preferably in beauty, skincare, or CPG is required, with a minimum of five years in a management role with DTC responsibility. Proven success scaling an eCommerce business and achieving revenue targets. Proficiency in Salesforce Commerce Cloud and analytics tools (Google Analytics, etc.). Experience with CRM/email marketing (Klaviyo), conversion rate optimization (CRO), and A/B testing platforms. Strong understanding of digital advertising, SEO, and retention strategies. Exceptional project management and communication skills. Passion for skincare and understanding of the beauty consumer a plus. Additional skills and abilities include: Adaptive, responsive individual able to thrive in an extremely fast-paced and dynamic work environment; handles pressures well; adjusts plans to meet changing needs. A team player who works well with a variety of field-based sales groups, cross-functional teams, brand leadership, global and clinical/retail partners. Excellent organizational, time and project management skills. Stay updated with market trends and competitor activities. Excellent communication and negotiation abilities. Problem-solving and decision-making capabilities.
Requirements
- A minimum of 12 years of experience in eCommerce or digital marketing, preferably in beauty, skincare, or CPG is required, with a minimum of five years in a management role with DTC responsibility.
- Proven success scaling an eCommerce business and achieving revenue targets.
- Proficiency in Salesforce Commerce Cloud and analytics tools (Google Analytics, etc.).
- Experience with CRM/email marketing (Klaviyo), conversion rate optimization (CRO), and A/B testing platforms.
- Strong understanding of digital advertising, SEO, and retention strategies.
- Exceptional project management and communication skills.
- Adaptive, responsive individual able to thrive in an extremely fast-paced and dynamic work environment; handles pressures well; adjusts plans to meet changing needs.
- A team player who works well with a variety of field-based sales groups, cross-functional teams, brand leadership, global and clinical/retail partners.
- Excellent organizational, time and project management skills.
- Stay updated with market trends and competitor activities.
- Excellent communication and negotiation abilities.
- Problem-solving and decision-making capabilities.
Nice To Haves
- advanced degree preferred.
- Passion for skincare and understanding of the beauty consumer a plus.
Responsibilities
- Execute the North American eCommerce strategy aligned with broader business goals and digital objectives
- Manage the direct-to-consumer digital business, ensuring consistent growth in awareness, engagement, and revenue
- Lead initiatives that improve the customer journey from discovery through conversion and retention
- Oversee eCommerce merchandising strategy, promotions, seasonal campaigns, inventory planning, content and analytics
- Build strong partnerships with internal stakeholders (Finance, Marketing, Product Development, Supply Chain, Customer Service) to ensure North American business achieves its goals
- Manage third-party agencies, system integration partners and vendors (developers, subscription platforms, CRO tools, etc.)
- Manage and implement an ecommerce roadmap to drive revenue, profitability, and customer satisfaction
- Launch new capabilities with a focus on loyalty, personalization, and content
- Champion the customer experience by improving UX, streamlining journeys, and delivering personalized content
- Identify and integrate emerging digital capabilities to drive differentiation and engagement
- Provide weekly and monthly sales reporting with defined KPIs
- Surface actionable insights using customer surveys and digital analytics
- Test and refine site experiences to improve conversion and retention rates
- Track the ROI of digital investments with clear reporting on customer growth, engagement, and eCommerce performance
- Use data and testing to identify friction points in the customer journey and prioritize improvements
- Collaborate with Finance to develop budget scenarios tied to sales goals and marketing investments
- Work closely with Planning teams to align inventory with demand, optimize assortments, and ensure product availability
- Provide regular reporting to senior leadership on DTC performance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
