Director of eCommerce

Columbia Sportswear • Portland, OR

8d • Hybrid

About The Position

The Director of eCommerce is a strategic leader responsible for delivering a best-in-class digital shopping experience that drives growth, customer acquisition, and loyalty. This role oversees site operations, content strategy, digital merchandising, personalization, and promotional execution, while leading the expansion of shopping experiences across emerging channels. The Director combines consumer obsession with data-driven decision-making to optimize performance and stay ahead of evolving digital trends.

Requirements

• Bachelor's or masters degree, or applicable certification or equivalent experience.
• Typically requires 10 years functional experience.
• Proven experience leading eCommerce strategy and operations for a consumer-focused brand.
• Expertise in site operations, content management, digital merchandising, personalization, and promotional planning.
• Strong analytical skills with proficiency in eCommerce KPIs, conversion optimization, and A/B testing.
• Demonstrated success in expanding digital channels and launching new shopping experiences.
• Exceptional leadership skills with the ability to motivate and develop high-performing teams.
• Deep understanding of digital marketing, UX principles, and emerging commerce trends.

Responsibilities

• Lead Site Excellence: Ensure flawless site operations, intuitive navigation, and high-performing content that reflects brand standards and enhances conversion.
• Drive Personalization: Implement data-driven strategies to deliver tailored experiences across the customer journey.
• Optimize Merchandising & Promotions: Develop compelling product presentation and promotional strategies that balance brand storytelling with commercial objectives.
• Expand Digital Channels: Identify and launch new shopping experiences beyond .Com to capture growth opportunities and reach new audiences.
• Collaborate Cross-Functionally: Partner with marketing, analytics, technology, and operations teams to deliver integrated initiatives that accelerate revenue.
• Champion Innovation: Monitor digital commerce trends and emerging technologies to keep the brand at the forefront of eCommerce.

Benefits

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees