Director of Marketing & eCommerce

Runnings • Marshall, MN

3d

About The Position

Runnings is seeking a visionary Director of Marketing & eCommerce to lead strategic initiatives that drive revenue and strengthen customer engagement across both in-store and online channels. This dynamic leader will play a pivotal role in supporting brick-and-mortar sales through integrated marketing strategies, promotions, and customer engagement efforts designed to increase traffic and conversion. In addition, this role will manage the full eCommerce operation , including website strategy, content development, performance optimization, and customer service—ensuring a seamless and satisfying digital experience for our customers. The ideal candidate is passionate about innovation, data-driven decision-making, and delivering measurable results. You’ll champion the voice of the customer, foster cross-functional collaboration, and lead a high-performing team to execute impactful campaigns across traditional and digital media platforms.

Requirements

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• Proven experience in retail or consumer goods marketing and eCommerce leadership.
• Strong analytical skills with the ability to interpret data and drive ROI.
• Exceptional communication and interpersonal skills.
• Creative thinker with a customer-first mindset.
• Experience managing digital marketing, eCommerce platforms, and customer service teams.
• Ability to travel as needed (valid driver’s license required).

Responsibilities

• Develop and execute short- and long-term marketing and eCommerce strategies aligned with company goals.
• Leverage customer and sales data to inform marketing decisions and enhance customer experience.
• Lead brand positioning, messaging, and communications to build loyalty and engagement.
• Oversee all advertising efforts including print, radio, TV, social media, and digital platforms.
• Drive website content strategy, user experience, online merchandising, and performance analytics.
• Ensure high-quality customer service standards across all digital channels.
• Collaborate with store teams to develop and execute marketing initiatives that support in-store traffic and sales.
• Hire, train, and mentor marketing and eCommerce staff to foster innovation and excellence.
• Manage marketing budgets, COOP advertising programs, and vendor relationships.
• Work closely with Buying, Retail, and HR teams to support promotions and recruitment marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Director