VP of EC Coaching & Training

IMPACT • Cheshire, CT

1d • $160,000 - $170,000 • Hybrid

About The Position

IMPACT is hiring a leader to build and run its Endless Customers Coaching & Training practice, where the Endless Customers methodology is delivered to clients. This is one of four leadership roles being added to support the company’s next phase of growth, and is open to internal and external candidates. The VP will operate the practice as a business, overseeing coaching and training programs, products, and the Endless Customers Academy. They will set priorities, develop and execute a plan, make day-to-day decisions, and address performance or offering issues proactively. The role is accountable for delivering the practice’s 2027 results and building a profitable practice that can continue to grow beyond 2028.

The VP will have room, within established parameters, to shape services, pricing, and delivery for anticipated market needs. The role emphasizes helping clients become capable and self-sufficient while maintaining the value of ongoing guidance, applying Endless Customers principles, and using AI to scale delivery without losing human judgment.

IMPACT helps businesses become more recommended, trusted, and chosen through the Endless Customers System (formerly They Ask, You Answer). Its services include coaching in content, video, sales alignment, websites, and AI-search visibility, as well as website redesign, HubSpot training, and paid media management. Clients typically have $5–100 million in revenue and often operate in home services, manufacturing, retail, or professional services.

The position is hybrid, with the Cheshire, Connecticut area preferred. Candidates outside Connecticut may be considered if they commit to East Coast hours and can travel to the office and events. Occasional travel is expected, including two internal events and three to four sponsored external events per year. Working hours are 9:00 AM to 5:00 PM Eastern Time, with flexibility for independent work outside client meetings and team rituals.

Requirements

• At least 7 years of experience in coaching, consulting, or training, including leading a practice with its own revenue and margin.
• Experience growing a team of coaches or consultants, including contractors, while maintaining quality.
• A results-driven approach to client success, measured by business outcomes, with examples demonstrating results.
• Comfort leading sales conversations and closing complex engagements.
• An AI-forward approach, using AI to scale delivery and curriculum while keeping coaching human.
• Based in Connecticut is strongly preferred; candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events.
• Ability to work 9:00 AM to 5:00 PM Eastern Time, with flexibility for independent work outside client meetings and team rituals.

Nice To Haves

• Deep knowledge of They Ask, You Answer / Endless Customers, ideally from coaching or implementing it.
• Experience running a membership, community, or online learning program.
• Experience building curriculum or certification programs.
• Comfort on camera and speaking in front of a room.

Responsibilities

• Own the practice’s revenue and profitability, including pricing, capacity, and the mix of employed and contract coaches.
• Respond quickly to opportunities from Marketing & Sales, scope engagements, and close custom and expanded work.
• Identify at-risk clients early and lead documented recovery plans.
• Recommend renewals and expansions only when they support a clear next outcome for the client.
• Document key products and make delivery repeatable while tailoring work to each client and adhering to Endless Customers principles.
• Certify coaches before they take clients and regularly review coaching quality.
• Grow coaching capacity ahead of demand and provide new coaches with appropriate supervision and support.
• Shape the offering lineup, including the Academy, Deep Diagnostic, EC Coaching, and content, video, and sales training, based on market demand, client feedback, and delivery fit.
• Fix or retire offers that do not sell or deliver effectively, and recommend new offers and pricing changes through the approval process.
• Run the IMPACT Academy, including member experience and quality standards for content from other practices.
• Coordinate with the client’s Relationship Owner to bring in other practices when clients need services such as websites, HubSpot, or paid media, ensuring seamless handoffs.
• Contribute expert time to marketing and sales through content, events, and sales conversations.
• Test AI and process improvements and share effective approaches with other practices.
• Lead, develop, and hold W2 and contract coaches accountable through clear expectations, measurables, and regular feedback.
• Address team performance problems and capability gaps promptly.
• Use AI to scale delivery and curriculum while preserving the human judgment involved in coaching.

Benefits

• Base salary of $160,000–$170,000, plus a performance incentive tied to the role’s scorecard, with OTE of $250,000.
• Additional three-year target incentive.
• Medical, dental, and vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3%, plus a 50% match up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed