VP of EC Coaching & Training

IMPACT • Cheshire, CT

3d • $160,000 - $170,000 • Hybrid

About The Position

The VP of EC Coaching & Training will build and run IMPACT’s Endless Customers Coaching & Training practice, including its coaching and training programs, products, and Endless Customers Academy. The role owns the practice as a business, with responsibility for revenue, profitability, services, pricing, capacity, and team delivery. The leader will set priorities, develop plans, make day-to-day decisions, identify performance issues early, and bring recommendations to the broader leadership team when needed. The focus is delivering the practice’s 2027 results and building a profitable operation that can continue to grow beyond 2027.

The VP will shape the practice’s offerings around future buyer needs, client feedback, market demand, and team strengths. They will uphold Endless Customers principles while helping clients become capable and self-sufficient, and use AI to scale delivery without losing human judgment. The role also works across IMPACT’s practices to coordinate client needs, support marketing and sales, and share effective AI and process improvements.

The position is hybrid, with the Cheshire, Connecticut area preferred. Candidates outside Connecticut may be considered if they work East Coast hours and can travel to the office and events. Working hours are 9:00 a.m. to 5:00 p.m. Eastern Time, with flexibility for independent work outside client meetings and team rituals. Occasional travel is expected; the posting also notes two internal events and 3–4 sponsored external events per year.

The VP reports to the Integrator and works closely with the Visionary on the Endless Customers methodology. They also partner with the VPs of HubSpot & Technology Services, Web Services, and Paid Media Services, as well as Marketing & Sales.

Requirements

• At least 7 years of experience in coaching, consulting, or training, including leading a practice with its own revenue and margin.
• Experience growing a team of coaches or consultants, including contractors, while maintaining quality.
• Ability to measure client success through business outcomes and provide examples.
• Comfort leading sales conversations and closing complex engagements.
• Uses AI to scale delivery and curriculum while keeping coaching human.
• Based in Connecticut is strongly preferred. Candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events.

Nice To Haves

• Deep knowledge of They Ask, You Answer / Endless Customers, ideally through coaching or implementation.
• Experience running a membership, community, or online learning program.
• Experience building curriculum or certification programs.
• Comfort on camera and speaking in front of a room.

Responsibilities

• Own the practice’s revenue and profitability, including pricing, capacity, and the mix of employed and contract coaches.
• Follow up promptly on opportunities from Marketing & Sales, and scope and close custom and expanded engagements.
• Identify at-risk clients early and lead documented recovery plans.
• Recommend renewals and expansions only when there is a clear next outcome for the client.
• Keep key products documented and repeatable, tailoring delivery to clients while adhering to Endless Customers principles.
• Certify coaches before they take clients and review coaching quality regularly.
• Grow coaching capacity ahead of demand and provide new coaches with appropriate supervision and support.
• Shape the practice’s lineup, including the Academy, Deep Diagnostic, EC Coaching, and content, video, and sales training, based on market demand, client feedback, and team strengths.
• Fix or retire offers that do not sell or deliver, and recommend new offers and pricing changes through the approval process.
• Run the IMPACT Academy, including member experience and quality standards for content from other practices.
• Coordinate referrals to other practices when clients need services beyond coaching, using the client’s Relationship Owner to ensure a seamless handoff.
• Contribute expertise to marketing and sales through content, events, and sales conversations.
• Test AI and process improvements and share effective approaches with other practices.
• Lead, develop, and hold W2 and contract coaches accountable through clear expectations, measurables, and regular feedback.
• Address performance problems and capability gaps promptly.

Benefits

• Medical insurance, with IMPACT covering a significant share of premiums.
• Dental insurance, with IMPACT covering a significant share of premiums.
• Vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3%, plus a 50% match up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.
• Base salary of $160,000–$170,000, plus a performance incentive tied to the role’s scorecard (OTE of $250,000) and an additional three-year target incentive.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed