VP of Digital Marketing and Client Services

Northpeak•Cleveland, OH

2d•Remote

About The Position

Northpeak is a CRO and growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in research & data and amplified through thoughtful copy & design. We’re hiring a VP of Digital Marketing and Client Services that wants to raise the bar of marketing higher. We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow. We’re looking for people that are fun to work with and want to build something they’re proud to share with the world. We work with clients across industries in B2B and B2C, including SaaS and eCommerce companies.

Requirements

Great soft skills - fun, likable, and detail-oriented.
Confident communicating results and strategy with clients.
Managed more than 5 clients at one time with budgets over 5K.
6+ years of actual experience leading growth and marketing efforts across paid and organic.
Agency experience is preferred.
Loves project management and is an operations person.
Experience with conversion rate optimization and SEO.
An inclusive, hands-on client management style with experience clearly communicating marketing strategy.
A learning mindset.
Committed to getting better every day.
A bias toward action and are both efficient and adaptable.
A driver, focused on making an impact on the organization and clients every day.
Demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.

Nice To Haves

Design and development background is a bonus.

Responsibilities

Overseeing growth and increased visibility for at least 5 clients.
Working with the team to prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings.
Managing and supporting the specialists on the team.
Being the main point of contact for clients and in charge of all communication.
Managing client projects using project management software to ensure project expectations, deadlines, and execution are up to standard and on track.
Conducting weekly calls, weekly reporting, quarterly business reviews, and clear communication with team members.
Ensuring all parties (internal and external) are communicating properly and are aligned via email, slack, project boards, and weekly meetings.
Building Growth and CRO roadmaps for clients.
Uncovering and holistically understanding a company’s existing performance to find the bottlenecks preventing the business from achieving their goals.
Assessing qualitative and quantitative data to make informed decisions about marketing campaigns.
Designing and running marketing experiments including campaigns on Google, Facebook, and other channels.
Helping clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies.
Analyzing performance data and providing appropriate action plans based on data-driven conclusions.
Defining measures of success and tracking core KPIs.
Supporting creative, strategy, and tactics - helping clients and team members figure out solutions, giving insightful feedback, and coming up with or driving strategy/tactics when needed.

Benefits

Competitive compensation plans to increase your salary + opportunity for equity
Join at the ground level of a growing company making an impact in the digital space
Work from home
Monthly stipend for things like coffee and gym membership
Work directly with the founder
Opportunity to be an early employee and help shape our vision (including building our own product(s) and investing in others)
Career education opportunities
Support your professional growth by exposing you to areas of the business you want to explore
Fully remote team that knows what it means to develop and support remote talent
Work with exciting and mission-driven B2B, ecommerce, and SaaS companies