VP of Demand Generation

Deepgram•Remote, CA

1d•$230,000 - $300,000

About The Position

This role owns Deepgram's demand-generation engine—the function that turns our voice-AI leadership into qualified pipeline and revenue. You’ll lead the strategy, performance, and execution of the company’s demand engine across integrated campaigns, paid media, web, events, and field. You’ll partner shoulder-to-shoulder with Sales and RevOps on the full funnel, grow and shape your team to accelerate our growth, and report to the CMO. We’ve got a huge opportunity, especially at the top of the funnel, and you’ll lead the charge in grabbing it.

Requirements

Operates AI-native: designs human+AI demand-gen workflows as the default operating mode, not occasional AI use
Builds systems that eliminate recurring work (campaign ops, lead routing, reporting) instead of re-solving them every quarter
Reasons from first principles: rebuilds a leaky funnel rather than spending more to scale it
Sets strategy and direction for a multi-team function and translates company goals into clear direction for the teams below
Develops and holds a team of managers and ICs accountable; owns results, hiring, and the bar for the function
Owns a budget and allocates it to the highest-leverage bets; goes deep where Deepgram wins rather than wide
Turns pipeline and revenue data into a clear, honest narrative for executives and the board
Owns the full revenue funnel cross-functionally (Sales, Product, RevOps) — not just top-of-funnel MQLs

Nice To Haves

12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing
Has scaled marketing for a developer-first / API / technical B2B product
Has driven pipeline and revenue in both product-led and sales-led environments
Has built or owned an AI-native marketing workflow or system before, not just used AI tools occasionally
Fluency with a modern revenue-marketing and analytics stack (marketing automation, attribution, intent/ABM tooling)

Responsibilities

Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline
Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events
Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale
Improve pipeline efficiency—bring cost-per-opportunity down while holding or improving lead quality
Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet
Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion
Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org
Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue