Head of Demand Generation

Campfire • San Francisco, CA

1d

About The Position

Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine. You'll work hand-in-hand with our sales team to build campaigns that actually move the needle — from top-of-funnel awareness to qualified pipeline. This is a builder role. You'll set the strategy, write the content, run paid channels, and own the website. You'll also manage one Paid/SEO Growth Specialist. If you want a job where you can see the direct impact of your work on revenue, this is it.

Requirements

• 10+ years in demand gen or growth marketing at a B2B SLG company
• Proven track record building inbound programs that generate measurable pipeline
• Strong writer — you can produce compelling content for a business audience without it sounding like marketing fluff
• Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
• Data-driven: you build dashboards, track what matters, and optimize based on results
• Experience working closely with sales teams and understanding the revenue funnel end-to-end
• Comfortable being a player-coach — you'll do the work, not just manage it

Nice To Haves

• Experience marketing to finance teams, CFOs, controllers, or accounting personas
• Background in ERP, accounting software, or fintech
• Experience with HubSpot or similar marketing automation platforms
• Prior experience managing a small team

Responsibilities

• Own inbound demand gen strategy and execution across all channels
• Build and run integrated campaigns — content, email, paid, and organic — that drive qualified leads for sales
• Own the website: messaging, CRO, landing pages, and ongoing optimization
• Lead SEO strategy and execution, from keyword research to content to technical improvements
• Manage paid advertising across Google, LinkedIn, and other channels
• Write and produce content that speaks to finance leaders — blog posts, guides, landing pages, email sequences
• Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field — including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
• Build reporting and dashboards to measure performance and optimize spend
• Manage and mentor the Paid/SEO Growth Specialist on your team

Benefits

• Freedom to experiment
• Support to grow
• Chance to make a real impact

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed