VP of Commercialization

Bask & Lather•Yonkers, NY

About The Position

Bask & Lather is one of the fastest-growing independent haircare brands in the United States. We are a scalp-first hair wellness company with a rapidly expanding omnichannel business across DTC, Amazon, TikTok Shop, Walmart, wholesale, and international markets. As we continue scaling toward a national retail footprint and prepare for significant long-term strategic opportunities, we are looking for an experienced commercial leader who can build the infrastructure required for the next stage of growth. The Vice President of Commercial is responsible for developing and executing Bask & Lather's entire commercial strategy across all revenue-generating sales channels outside of paid marketing and e-commerce optimization. This executive will own retail, wholesale, distributor relationships, international expansion, marketplace partnerships, commercial planning, forecasting, and sales operations. This is a builder role. We are not looking for someone to maintain an existing organization. We are looking for someone who has successfully scaled high-growth consumer brands and can build the commercial infrastructure required to support future growth. This position will partner closely with Marketing, Brand, Supply Chain, Finance, Operations, and Executive Leadership.

Requirements

Bachelor's degree required.
12+ years of progressive commercial leadership experience.
7+ years leading high-performing sales organizations.
Experience in beauty, personal care, wellness, or consumer packaged goods.
Experience managing $100M+ annual revenue businesses preferred.
Proven experience leading national retail accounts.
Demonstrated success scaling omnichannel consumer brands.
Significant experience in mass retail OTC (beauty supply stores).
Significant experience in Amazon.
Significant experience in Wholesale.
Significant experience in International distribution.
Significant experience in Retail negotiations.
Significant experience in Joint Business Planning.
Significant experience in Forecasting.
Significant experience in Trade marketing.
Significant experience in Promotional planning.
Significant experience in Broker management.
Significant experience in Distributor management.
Significant experience in Pricing strategy.
Significant experience in Revenue management.
Highly strategic.
Extremely proactive.
Data-driven.
Commercially minded.
Operationally disciplined.
Hands-on when needed.
Comfortable in ambiguity.
Highly accountable.
Excellent at influencing cross-functional teams.
Able to build systems from scratch.
Strong communicator.
Exceptional negotiator.

Nice To Haves

MBA preferred.

Responsibilities

Develop and execute the company's long-term commercial growth strategy.
Build annual and multi-year revenue plans across all commercial channels.
Identify new channel opportunities and expansion strategies.
Establish KPIs across every commercial function.
Create scalable commercial operating processes.
Own national retail expansion, including buyer relationships, line reviews, promotional planning, retail launches, assortment strategy, shelf expansion, retail velocity improvement, and Annual Joint Business Plans (JBPs).
Develop wholesale strategy, manage distributor relationships, expand independent beauty supply distribution, develop salon partnerships, increase specialty retail penetration, and build reseller strategy.
Lead international commercial growth, including distributor selection, market entry, international pricing, commercial partnerships, country prioritization, and retail expansion.
Oversee strategic marketplace relationships, including Amazon, Tiktok Shop, Walmart Marketplace, and emerging retail marketplaces.
Partner with Supply Chain and Finance to develop accurate demand forecasts, improve inventory planning, support S&OP, build annual sales plans, evaluate promotional ROI, and improve forecast accuracy.
Recruit and develop a world-class commercial organization.
Build a high-performance sales culture.
Coach directors and managers.
Establish accountability.
Develop succession plans.
Serve as a member of the executive leadership team by presenting commercial updates, driving cross-functional alignment, supporting strategic planning, leading commercial initiatives, and identifying growth opportunities.