VP of Commercialization, GO Enterprise

Criteo•Boston, MA

2d•Hybrid

About The Position

The VP of Commercialization, GO Enterprise is responsible for turning the GO Enterprise product into a scaled, global business. This includes defining the commercialization strategy, packaging & pricing, go-to-market, and operating model to establish GO Enterprise as the default agentic planning and activation platform for agencies and the retailers and large brands they serve. The role will own the commercial strategy and execution for GO Enterprise, shaping the product and packaging narrative in close collaboration with Product, R&D, and GTM teams. Additionally, this leader will manage a cross-functional 'tiger team' to drive the product from idea to cash.

Requirements

15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy.
Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale.
Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics.
Demonstrated success designing and implementing pricing, packaging, and margin models.
Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices.
Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve.
Exceptional storyteller and communicator; makes complex technical and commercial topics simple.
Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal.
Thrives in ambiguity; builds structure, governance, and operating models from scratch.
Bachelor’s degree required.

Nice To Haves

MBA or equivalent graduate degree a plus (or equivalent practical experience).

Responsibilities

Define and continually refine GO Enterprise’s market positioning & narrative.
Translate Criteo’s broader performance and commerce vision into segment-specific value propositions for clients.
Set clear segment guardrails & eligibility rules.
Own the commercial model for GO Enterprise, working with Finance, Legal, and Operations, and ensure alignment between pricing, billing flows & finance systems.
Design packaging & SKUs across the client base.
Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability.
Partner with sales leadership to define account selection & targeting by segment and region.
Act as the commercial voice into Product, codifying segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization.
Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization.
Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations).
Pressure-test major roadmap bets with design partners before broad rollout.
Serve as executive sponsor for key design partners across target clients.
Build senior-level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms.

Benefits

Hybrid model blends home with in-office experiences
Learning, mentorship & career development programs
Health benefits, wellness perks & mental health support
Diverse, inclusive, and globally connected team
Attractive salary
Performance-based rewards
Family-friendly policies
Potential for equity depending on role and level
Healthcare, dental, and vision insurance (US-based)
401(k) plan with company match (US-based)
Short-term and long-term disability coverage (US-based)
Life insurance (US-based)
Family forming and wellness benefits (US-based)
Flexible Work financial support (US-based)
Learning opportunities (US-based)
Robust annual leave plan including volunteer time off and summer vacation days (US-based)