VP of Brand Sales

NielsenIQ•New York, NY

7h•$151,800 - $208,000•Hybrid

About The Position

The Vice President, Brand Sales is responsible for driving commercial performance across existing brand clients and net-new client acquisition. This leader owns retention, expansion, renewals, and revenue predictability—ensuring sustained growth while operating with discipline at scale. This role leads a team of Account Directors, bringing structure, rigor, and strategic insight to client acquisition, account growth, and forecasting accuracy.

Requirements

Bachelor’s degree required
12+ years of experience in revenue leadership, client management, or enterprise sales
Proven success leading sales teams in media, data, or AdTech environments
Demonstrated ownership of renewals, expansion, and revenue forecasting
Strong operational rigor with the ability to translate strategy into scalable execution
Experience navigating complex, data-driven, and product-centric organizations
Executive presence with the ability to engage senior client stakeholders and internal leadership
High emotional intelligence with the ability to adapt leadership and sales approach to individuals and situations
Proficiency with CRM platforms (e.g., Microsoft Dynamics or equivalent)
Advanced Excel and PowerPoint skills
Familiarity with SharePoint and Copilot tools
Experience documenting requirements and developing client-facing materials
Analytical, detail-oriented, and data-driven
Deep understanding of consumer research, media, and advertising ecosystems (including AdTech)
Strong client presence with the ability to manage expectations, navigate escalations, and drive outcomes
Excellent communication and cross-functional collaboration skills
Organized, proactive, and execution-focused
Effective facilitator of meetings, presentations, and training sessions
Skilled at building and implementing scalable processes
Strong storyteller with the ability to translate data into compelling narratives
Proven ability to manage pipeline dynamics and ensure teams consistently meet deadlines

Nice To Haves

Exposure to BI tools (e.g., Power BI) preferred
Experience leveraging AI to improve efficiency and effectiveness

Responsibilities

Own revenue retention and expansion within the brand client portfolio
Ensure proactive, on-time, and predictable renewals
Maintain a minimum 3x pipeline coverage against quotas
Drive structured upsell and cross-sell strategies aligned to demonstrated client value
Serve as executive sponsor for key strategic accounts
Standardize stakeholder mapping and engagement strategies across accounts
Establish best practices for account planning, business reviews, renewal risk management, and opportunity identification
Drive pipeline discipline, forecast accuracy, and CRM rigor
Assign territories and quotas aligned to growth objectives
Coach and develop team members to operate with accountability, urgency, and commercial discipline
Partner closely with Client Services to ensure effective onboarding, training, product adoption, and proactive engagement
Coordinate cross-functional sales efforts for your team across Solutions Engineering, Product, Operations, Data Science, Data Governance, and Legal
Act as the “Voice of the Customer,” partnering with Product to shape scalable offerings, inform roadmap priorities, and ensure market readiness
Partner with Sales Leadership, Finance, and Revenue Operations to align forecasting, reporting, and performance management
Deliver accurate, data-driven insights to executive leadership
Enforce CRM best practices to ensure pipeline visibility, data integrity, and reliable reporting at scale