VP of Ad Ops

Locala • Coral Gables, FL

3d • $110,000 - $145,000 • Hybrid

About The Position

Locala is hiring for a VP of Ad Ops role. We are looking for candidates in the Miami, Montreal, or Toronto areas. This role is hybrid with 2-3 days expected in office. Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

Requirements

• 10+ years of progressive experience in ad operations, programmatic trading, or digital media, with a minimum of 5 years in a senior leadership role overseeing large-scale or global teams.
• Deep, hands-on understanding of the programmatic ecosystem (DSPs, SSPs, ad servers, exchanges), with specific experience in mobile or location-based commerce media being a strong plus.
• Proven track record of defining, implementing, and governing centralized trading strategies across multiple regions or markets.
• Experience managing other leaders (such as Heads of Trading or Ad Ops Directors) is required.
• Strong financial acumen with demonstrated experience managing media performance, optimizing margin profitability, and holding teams accountable to strict delivery SLAs.
• Exceptional ability to interface with and influence senior internal stakeholders, particularly local Managing Directors (MDs) and Heads of Customer Success (CS).
• Undergraduate degree required
• Solution-oriented, highly analytical, and adaptable.
• Thrive in a dynamic environment and have a demonstrated ability to lead through organizational change.

Nice To Haves

• Master’s degree or MBA is a plus.
• specific experience in mobile or location-based commerce media being a strong plus.

Responsibilities

• Oversees the entire trading practice globally
• Defines and implements the central trading strategy
• Manager of head of trading / Adops / Reporting Insight
• Accountability for delivery and performance
• Is accountable for the overall performance of the trading department (media and margin performance)
• Is accountable for the correct delivery of all campaigns and the adherence to all established SLAs
• Is the main interface with local Managing Directors (MDs) and Heads of Customer Success (Head of CS).
• Is the final point in the escalation process when a Strategic Client (Tier 1) is at high risk.

Benefits

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
• 401k with Company Match
• Paid Parental Leave
• Paid Vacation, Sick Time & Holidays
• training & development

What This Job Offers

• Job Type: Full-time
• Career Level: Executive