VP, Mass Fundraising & Subscriptions

Focus on the Family•Colorado Springs, CO

1d•$124,800 - $146,121•Onsite

About The Position

The Vice President, Mass Fundraising position exists to provide strategic leadership and oversight for all mass-market fundraising efforts to drive sustainable growth of the ministry’s mass donor file, revenue, and net income. The Vice President also leads a team that provides support to and partners with the mid- and major donor teams to upgrade and transition high-potential mass donors. This team also collaborates with ministry and marketing teams to embed best-in-class fundraising practices into broader ministry initiatives. The Vice President also serves as the executive leader responsible for the long-term health, growth, and performance of Focus on the Family's mass donor portfolio, providing strategic leadership for donor acquisition, retention, reactivation, sustainer growth, constituent lifecycle strategy, CRM, analytics, forecasting, and integrated direct-response fundraising. The Vice President serves as a strategic advisor to the COO and senior leadership regarding mass fundraising performance, opportunities, risks, and long-term revenue growth.

Requirements

Bachelor’s Degree in Business with emphasis in Marketing or related field (MBA a plus)
10+ years of strategic fundraising experience with a large non-profit, fundraising agency, or comparable direct-response organization, with demonstrated experience in direct mail, email, digital media, and websites.
Experience with a media ministry a plus.
Demonstrated experience developing and leading integrated mass fundraising strategies, including donor acquisition, retention, reactivation, sustainer programs, creative strategy, segmentation, testing, and performance optimization.
Demonstrated ability to provide strategic counsel and recommendations to senior and executive leadership.
5+ years of experience in Internet Marketing and online Ecommerce and Digital Leadership
5+ years of experience with pledge program acquisition, fulfillment, and retention
5-7 years of managing multi-million-dollar budgets
In depth knowledge of Focus on the Family mission, philosophy, values, and objectives
Demonstrated experience and working knowledge of finance and accounting principles
Experience overseeing both qualitative and quantitative research efforts
Strong technical acumen which allows this leader to engage with CIO/CTO level staff and problem solve at the technical tactical level
Experience leveraging CRM platforms, including Salesforce or comparable systems, constituent analytics, and reporting capabilities to support fundraising strategy and decision-making.
Ability to effectively direct complex projects and campaigns
Strong interpersonal and relational skills
Strong management skills
Demonstrated experience in campaign (including direct mail, email, digital media, and web) and donor file performance analyses and that lead to insights that drive strategy and program performance
Demonstrated ability to analyze objective and subjective data and develop recommendations
Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions, or choose course of action that moves projects to completion
Excellent written and oral communication – both one-on-one and in group settings, up to and including C-level executives
Skilled in directing development of product, project, and creative strategies
Skilled in working with Microsoft Office applications
Understands resources available to support operations to maximize constituent satisfaction and overall ministry performance
Recognizes when situations call for development of resources and aligns them with ministry goals and objectives, effectively works through others to accomplish objectives
Quickly and effectively adjusts behavior to meet goals and/or changing circumstances
Understands strategic and tactical objectives of ministry to provide others with advice, service, or guidance in helping them meet their objectives
Establishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowerment
Demonstrated executive presence and ability to serve as a trusted strategic advisor to senior leadership.
Ability to translate complex donor, financial, and performance data into clear strategic recommendations and organizational action.
Effective oversight of a multi-million-dollar mass fundraising budget, including responsibility for financial forecasting, strategic investment decisions, agency/vendor performance, and responsible stewardship of ministry resources.

Nice To Haves

MBA
Experience with a media ministry

Responsibilities

Provides strategic leadership and oversight for the development and implementation of integrated media strategies to effectively acquire and reactivate lapsed donors to grow the mass donor file based on strategies to maximize long-term donor value.
Provides strategic and managerial leadership for the long-term growth and health of the mass donor file, including donor acquisition, retention, reactivation, sustainer growth, and donor lifecycle strategies designed to maximize long-term donor value.
Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cultivate donors to maximize retention, gift frequency and donor value of non-sustainers while also building and optimizing sustainer donor programs.
Drives a culture of innovation through the development of ongoing fundraising testing strategies and program implementation to maximize fundraising program performance across offers, messaging, media, and media mix.
Provides strategic leadership for fundraising creative strategy, including offers, messaging, audience segmentation, testing methodology, media strategy, and campaign optimization.
Leverages and adapts direct mail as a core mass fundraising channel, integrated with digital campaigns, email marketing, and FOTF's website properties to support the mid-level and major donor fundraising strategies.
Collaborates with ministry and marketing teams on the development and implementation of new name lead generation and donor conversion programs, new donor acquisition opportunities and repeat giving among current donors to support sustainable donor file and revenue growth.
Leverages performance reporting and analysis to provide insight into campaign and donor file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual and 3-year donor and revenue performance.
Leverages donor analytics, segmentation, predictive insights, and performance measures to identify opportunities, inform executive decision-making, and improve fundraising performance.
Ensures teams are providing timely response to feedback from constituents through the Response Services team.
Represents and provides strategic input related to mass fundraising and donor strategy as part of the data governance committee.
Partners with Technology leadership to ensure Salesforce, fundraising technology platforms, constituent data capabilities, and reporting systems effectively support mass fundraising strategy and operations.
Understands, applies, and champions the Focus on the Family strategy map, brand, ministry philosophies, and planning processes to all program development to ensure cohesion across ministry programs.
Consistent with the ministry’s “constituent first” philosophy, the Vice President leverages donor and constituent research to inform the development of offers, messaging, and communications strategies.
Coaches and mentors teams to grow in their ability to lead the development of mass fundraising strategy, creative strategy, and implementation plans.
Provides oversight of external communications partners to ensure effective return on investment.
Provides strategic leadership and oversight for annual budget development and management.
Participates in and leads cross-functional devotional program.
Provides strategic and managerial leadership and recommendations in partnership with the COO regarding mass fundraising strategy, donor growth, organizational capabilities, and long-term revenue planning.
Builds collaborative partnerships across ministry divisions to ensure fundraising, marketing, digital, technology, and constituent engagement initiatives support organizational objectives.
Leads implementation of agreed-upon organizational change initiatives within the scope of Mass Fundraising in partnership with the COO and other senior leaders.
Provides strategic recommendations and presentations to Cabinet and Senior Management regarding fundraising performance, donor analytics, financial forecasts, opportunities, risks, and strategic initiatives.
Develops leaders and succession strategies that strengthen organizational capability and prepare future leaders.
Provides presentations to Cabinet and/or Senior Management as requested
Directs/oversees implementation of special projects as assigned
Performs other duties as assigned