VP Marketing, ATS
About The Position
PerkinElmer is seeking a commercially driven, digitally savvy, results-oriented Vice President of Marketing to lead global marketing for the Analytical Testing Solutions (ATS) business unit, spanning Analytical Solutions and Customer Enablement. The role owns the ATS marketing function and develops and executes strategies to elevate brand visibility, generate qualified pipeline, expand ATS’s digital footprint, and support commercial execution. It balances strategic direction with hands-on operational leadership to strengthen ATS’s position in key markets and deliver measurable business impact. ATS Marketing owns its strategy, content, and execution, working within enterprise brand standards and the corporate narrative established by the Corporate Communications & Brand Office (CCBO). CCBO provides brand and content review, an embedded Communications Business Partner, and shared enterprise platforms and services. The role leads global marketing, partners with ATS commercial and functional leaders, and is accountable for marketing performance, budget, and planning.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 10 years of progressive experience in B2B marketing leadership roles.
- Ability to travel as necessary; travel is stated as +30%.
Nice To Haves
- MBA or advanced degree.
- Experience in scientific instrumentation, diagnostics, or life sciences industries.
- Hands-on, action-oriented approach.
- Experience leading integrated marketing teams and strong understanding of digital channels, lead generation, and product marketing.
- Demonstrated success driving revenue growth through strategic marketing programs and commercial alignment.
- Exceptional leadership and team management skills.
- Excellent communication, interpersonal, and negotiation abilities.
- Strategic thinking and problem-solving capabilities.
Responsibilities
- Lead and inspire the global ATS marketing organization and build a high-performance culture grounded in accountability, creativity, and cross-functional collaboration.
- Serve as a senior voice in ATS commercial leadership and collaborate with Product Management, Sales, Service, and R&D to drive aligned growth.
- Own ATS brand messaging, customer storytelling, and thought leadership across channels and regions, within enterprise brand standards and the corporate narrative.
- Own ATS content strategy, value propositions, competitive analysis, and commercial and sales training, coordinating with CCBO for brand alignment.
- Design and oversee integrated, multichannel campaigns aligned with product launches, commercial priorities, and target customer segments to drive awareness, demand, and pipeline growth.
- Build a scalable, data-driven lead generation and qualification engine; define lead-scoring criteria with ATS Sales and improve progression from MQLs to SQLs.
- Optimize lead-routing logic and funnel analytics with Sales Operations to improve conversion rates and sales velocity.
- Use marketing automation and performance insights to refine targeting, personalize outreach, and maximize campaign ROI.
- Own paid media and paid search decisions and content for ATS, using the shared enterprise marketing technology stack.
- Own ATS campaign strategy, plans, briefs, content strategy, and content calendar.
- Set the direction for webinars and email follow-up; execute webinars and write technical webinar and email copy.
- Own product and commercial SEO and ATS product and technical web content, incorporating CCBO’s brand review and enterprise audience and SEO perspective.
- Own ATS paid and organic social content and copy decisions in coordination with CCBO.
- Own ATS product content, pricing, and product knowledge across the website and e-commerce platform, and develop a scalable digital commerce experience aligned with go-to-market and customer experience priorities.
- Partner with CCBO through its SLA-based intake process for requests involving website hosting, e-commerce, and cross-business-unit technical infrastructure.
- Decide which shows and events ATS attends; own the event calendar and its purpose, and drive regional lead targets to meet AOP.
- Own global and regional lead qualification and assess event participation ROI.
- Decide regional digital marketing activities and own regional webinar and landing-page calendars.
- Equip Sales with targeted content, value calculators, and tools to support customer conversations and shorten sales cycles.
- Lead development of customer-facing assets, value proposition playbooks, and training aligned with product and market strategies.
- Establish Voice of Customer and market feedback loops to inform segmentation, messaging, and marketing strategy; translate data into actionable commercial insights.
- Define ATS marketing funnel KPIs and implement performance dashboards to track campaign impact, pipeline contribution, and ROI.
- Own the ATS marketing budget and lead annual planning and quarterly forecasting with Finance and ATS commercial leadership.
- Monitor spending against plan, optimize resources across regions and initiatives, and adjust based on performance and business priorities.
- Evaluate the cost-efficiency of marketing channels, campaigns, and technology investments to maintain financial discipline and strategic alignment.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
