VP Marketing, LegalTechTalk USA

Hyve Group Ltd • ,

1d • $130,000 - $150,000 • Hybrid

About The Position

The VP of Marketing will lead the full-funnel marketing strategy for LegalTechTalk USA, from building a qualified regional database to executing high-performance campaigns that drive attendance and commercial success. You’ll play a pivotal role in building brand awareness, generating SQLs, and acquiring high-value attendees across all segments. This is a hands-on role suited to a strategic marketer with strong executional skills and a bias for action. You’ll manage all campaign planning and delivery, lead audience development, and oversee media and partnership activity. Working closely with the Event Director and cross-functional teams, you’ll ensure consistent messaging, positioning, and performance across all channels. As a flagship launch for Hyve, LegalTechTalk USA offers the rare opportunity to shape how a new brand enters and scales in a competitive market. Your work will directly impact pipeline, participation, and market perception, making this one of the most commercially and creatively influential roles on the team.

Requirements

• 3+ years in senior B2B marketing roles, ideally in events, legal tech, or professional services
• Proven experience delivering full-funnel campaigns that drive SQLs and audience acquisition
• Strong knowledge of digital channels, marketing automation, and performance marketing
• Track record of successfully launching new products, events, or brands
• Experience using CRM and marketing tools (Hubspot, Salesforce, CLAY, etc.)
• Exceptional written and verbal communication skills, with strong editorial and copywriting sensibility
• Strong analytical mindset, confident making decisions based on data
• Highly organised with excellent project management and time management skills
• Confident operating in fast-paced, high-growth environments, especially launches
• Collaborative, proactive, and solutions-oriented with a positive, can-do attitude

Responsibilities

• Own and deliver the full go-to-market marketing strategy for LegalTechTalk USA
• Develop the regional data strategy and build targeted audience databases
• Plan and execute integrated campaigns across email, social, PR, and media partnerships
• Own messaging, positioning, and campaign creative across all channels and outputs
• Deliver SQLs to the Sales team and optimise marketing contribution to revenue pipeline
• Manage and grow relationships with media, associations, and influencer partners to increase brand awareness and reach
• Oversee the website, ensuring strong UX, SEO, content strategy, and conversion optimisation
• Manage the marketing budget, ensuring efficiency, accurate forecasting, and spend optimisation
• Work cross-functionally with internal teams (Sales, Content, Community) and external vendors (designers, PR, agencies)
• Create reports and dashboards to track performance, make data-informed decisions, and refine campaigns over time

Benefits

• The salary band for this position ranges from $130,000-$150,000 based on experience
• This position will be eligible for a competitive bonus structure
• Full medical, dental, and vision package to fit your needs
• Retirement plan with company match (401K)
• Competitive vacation policy
• Hybrid work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed