VP, Marketing (Remote)

Cengage Group•Virtual US OH, OH

3d•Remote

About The Position

The Vice President, Marketing is aligned to the Cengage Learning’s K‑12 business, including the National Geographic Learning brand. This senior leader is jointly responsible for defining and implementing an integrated go‑to‑market strategy grounded in Product Marketing, Demand Generation, and Engagement Marketing. The role synthesizes market, customer, and performance insights to shape strategy and partners cross‑functionally to deliver a cohesive, differentiated story across products, audiences, and channels. A strategic problem solver with a strong execution orientation, this role leads teams that drive brand affinity, generate and convert demand, deepen customer engagement, and optimize the buyer and educator journey—while rigorously measuring impact and return on investment.

Requirements

Bachelor’s degree required or equivalent
Minimum of 12 years of marketing experience, including minimum of 10 years in K‑12 or education‑focused product and/or go‑to‑market marketing.
Minimum of 5 years of people leadership experience.
Deep understanding of K‑12 state and district adoption markets and buying processes.
Shown success launching, scaling, and growing innovative products and solutions.
Strong analytical approach with the ability to measure, interpret, and communicate the impact.
Demonstrated strategic agility—able to think big while delivering with precision.
Proficiency with Salesforce.com and Marketing Cloud preferred
Willingness to travel to customer and sales and marketing events as required

Nice To Haves

master’s degree preferred or equivalent experience

Responsibilities

Lead product marketing strategy across the K‑12 portfolio, including messaging, positioning, and go‑to‑market execution.
Use a research approach to uncover customer needs, product value, and competitive differentiation; translate insights into clear, compelling narratives.
Partner with Product, Strategy, and Technology leaders to inform roadmap, packaging, pricing, and launch priorities.
Provide executive insights to influence the development of new products, solutions, and services.
Ensure consistent, differentiated storytelling across sales, marketing, brand, and customer touchpoints.
Own marketing’s contribution to pipeline and revenue, using standard demand generation methodologies.
Partner closely with Sales, GTM Operations, and Analytics to set, track, and achieve short‑ and long‑term pipeline goals.
Lead high‑impact account‑based marketing (ABM) strategies focused on priority K‑12 districts, states, and adoption cycles.
Optimize win rates and reduce objections through targeted campaigns, journey optimization, and sales enablement.
Build attribution discipline and performance dashboards to ensure accountability and impact across programs.
Enhance brand affinity and engagement through coordinated campaigns, content, thought leadership, and storytelling.
Partner with internal teams to advance brand reach, relevance, and consistency.
Engage media, industry influencers, and strategic partners to reinforce NGL and Cengage K‑12 narratives.
Lead development of personalized, account‑based and life-cycle campaigns tailored to educator, administrator, and buyer needs.
Ensure in‑person and virtual events, conferences, and briefings are strategically planned and effectively delivered.
Oversee the creation of sales tools, content, and enablement assets (presentations, proposals, case studies, training).
Ensure marketing support for strategic partnerships, channel initiatives, and cross‑functional priorities.
Strengthen alignment between Marketing, Sales, and Customer Success to improve pipeline conversion and retention.
Build, lead, and inspire a high‑performing marketing leadership team across demand, engagement, and product marketing.
Lead budgets and resources with rigor; continuously optimize investment based on performance.
Measure success using both traditional and non‑traditional metrics, including pipeline, conversion, win rates, adoption, retention, and brand health.
Act as a trusted advisor to executive leadership on market trends, customer needs, and competitive dynamics.