VP, Marketing Technology & Operations

American Addiction Centers • Charlotte, NC

1d • $152 - $243 • Onsite

About The Position

This role is responsible for developing and articulating a comprehensive marketing operations strategy that aligns with the organization’s goals and vision, focusing on modernization and efficiency. The VP will serve as a trusted advisor to senior marketing leadership on project and program management-related matters, prioritizing initiatives and establishing a marketing project portfolio. They will oversee the use and adoption of work management tools, lead the integration of disparate martech tools and platforms, and drive the adoption and effective use of martech platforms and technologies. The position involves evaluating, adopting, or retiring martech based on organizational needs, translating strategic marketing objectives into operational plans, and developing and implementing project management best practices. Continuous monitoring of industry trends and best practices in work management is expected, along with auditing existing processes for improvements. The role requires coordinating with other departments, leading and mentoring a team of marketing operations project managers and technology leaders, and developing training initiatives. Financial responsibilities include leading budgeting and financial planning, allocating resources, and supporting forecasting. The VP will evaluate ROI across marketing channels, oversee the execution of complex marketing projects, select and negotiate with external agencies, define measurement frameworks and KPIs, and provide regular project status updates. Leveraging performance data and analytics for continuous improvement is also a key aspect of this role.

Requirements

• Bachelor’s degree in business, marketing, communications, social sciences, or a related field, or equivalent relevant experience.
• 10+ years progressive leadership required.
• 7+ years of experience managing others required.
• Demonstrated knowledge and experience with marketing operations planning and execution.
• Proven track record of effective leadership, driving impactful outcomes for consumers and end-users.
• A strategic mindset with the ability to define vision, set priorities, and align customer initiatives with overall business objectives.
• Exceptional business acumen, with strong critical thinking and problem-solving abilities to develop and execute enterprise-wide strategies.
• Advanced change management capabilities, fostering an inclusive culture, resolving conflicts, and proactively mitigating risks.
• Leverages business and financial acumen to inform CX strategies with a deep understanding of industry trends and competitive positioning.
• Forward-looking mindset, adept at integrating industry best practices and regulatory insights in dynamic, fast-paced environments.
• Strong ability to apply market and consumer understanding to campaign measurement and marketing mix modeling.
• Proficient in leveraging statistical modeling and analytics software tools to generate actionable insights.
• Strong background in data analysis, statistical analysis, predictive modeling, and related analytical functions.
• Demonstrated success in overseeing large-scale, complex initiatives.
• Deep technical expertise in cloud-based data platforms and cutting-edge digital analytics tools.
• Proven experience in leading high-performing teams and cross-functional working groups, inspiring collaboration and delivering results.

Nice To Haves

• 12-15+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
• Master’s degree in a relevant field or industry.

Responsibilities

• Develop and articulate a comprehensive marketing operations strategy that aligns with the organization’s goals and vision, focusing on modernization and efficiency.
• Serve as a trusted advisor to senior marketing leadership on project and program management-related matters.
• Prioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI.
• Oversee the use and adoption of work management tools, ensuring all users are trained and the tool is configured for optimal utilization, efficiency, and reporting.
• Lead the integration of disparate martech tools and platforms to ensure seamless data flow and process automation.
• Drive the adoption and effective use of martech platforms and technologies to streamline processes, improve visibility, and enhance team productivity.
• Evaluate, adopt, or retire martech based on organizational needs, and stay abreast of emerging tech trends to recommend innovations.
• Translate strategic marketing objectives into operational plans, set up adaptive planning workflows, and manage progress reporting.
• Develop and implement project management best practices, methodologies, and standards across the team to ensure consistent, efficient, and effective project delivery.
• Continuously monitor industry trends and best practices in work management, incorporating relevant insights to maintain a best-in-class approach.
• Audit existing processes to identify bottlenecks and implement improvements for efficiency and effectiveness.
• Coordinate with other departments to reduce operational friction and improve workflow integration.
• Lead and mentor a team of marketing operations project managers and technology leaders, fostering a culture of continuous improvement and professional development.
• Develop and implement training initiatives to upskill team members in both technical and soft skills, supporting organizational change and growth.
• Lead budgeting and financial planning processes, allocate resources efficiently, and support forecasting and scenario analysis.
• Evaluate ROI across marketing channels, reallocate resources as needed, and apply zero-based prioritization to optimize spending.
• Oversee the execution and delivery of complex, high-impact marketing projects, ensuring they are completed on time, within budget, and to required quality standards.
• Select, negotiate, and collaborate with external agencies and suppliers to ensure alignment with organizational goals and maintain service quality.
• Define measurement frameworks and key performance indicators (KPIs) to measure and monitor project performance and overall marketing operations efficiency.
• Provide regular project status updates and performance reports to leadership and key stakeholders, communicating progress, challenges, and successes.
• Leverage performance data and analytics to identify trends, uncover opportunities for optimization, and drive continuous improvement across marketing operations.

Benefits

• Competitive compensation
• Generous retirement offerings
• Programs that invest in your career development
• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Executive