VP - Marketing Strategy Manager

JPMorganChase•Columbus, OH

About The Position

This role focuses on developing and managing local marketing strategies aligned with business goals, customer needs, and local market dynamics. The position involves translating strategic priorities into actionable roadmaps and plans, identifying market opportunities, and driving local market amplification efforts through campaigns, events, and agent partner initiatives. A key aspect is building and evolving the local agent strategy to strengthen partnerships and improve funnel performance. The role also includes managing communications for new and existing products/programs, ensuring accuracy and clarity, and monitoring adoption and performance. Additionally, the position requires serving as a marketing representative in cross-functional meetings, collaborating closely with Product, Legal, and Compliance, and ensuring adherence to policies and standards.

Requirements

Bachelor’s degree or equivalent experience.
5+ years of experience in marketing strategy, program management, go-to-market, or related roles.
Experience launching and managing programs that require cross-functional coordination and formal approval processes.
Strategic development: ability to set direction, define a roadmap, and prioritize initiatives based on impact.
Tactical execution: ability to translate strategy into deliverables, manage timelines, and drive results in-market.
Strong cross-functional collaboration and stakeholder management (including working effectively with Brand, Sales and Legal/Compliance partners).
Clear written and verbal communication, including executive-ready updates and concise program documentation.
Comfort operating across ambiguity; able to create structure, drive decisions, and move work forward.
Analytical orientation: defines success metrics, monitors performance, and uses insights to optimize.
Ownership mindset; follows through from idea to launch to optimization.
Strong judgment and risk awareness.
Able to influence without authority and build alignment across diverse partners.

Nice To Haves

Financial services and/or home lending experience preferred.
Experience with local/field marketing, partner marketing, or channel marketing is a plus.

Responsibilities

Develop and manage the local marketing strategy aligned to business goals, customer needs, and local market dynamics.
Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.
Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.
Drive local market amplification efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.
Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.
Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.
Build and evolve the local agent strategy to strengthen agent and HLA partnerships and improve funnel performance.
Define target agent segments, value propositions, engagement motions, and marketing tactics that support relationship growth.
Manage ongoing updates to products/programs, including refreshes to value proposition, messaging, processes, and Sales marketing materials.
Collaborate with Product, Legal and Compliance to ensure communications are accurate, approved, and clearly understood.
Monitor adoption and performance; recommend enhancements to improve customer and partner engagement.
Serve as Marketing representative in cross-functional meetings and forums; communicate key updates, decisions, and timelines.
Partner closely with Product, Legal, and Compliance to align plans, manage risks, and secure approvals.
Ensure marketing activities adhere to all applicable policies and standards, and proactively surface issues and mitigations.