VP Marketing & Sales

Twin Valley•Clearwater, KS

About The Position

About Twin Valley Twin Valley is a fourth-generation family-owned broadband and communications company based in Kansas. We call small-town Kansas home, and we are fiercely committed to the long-term success of our neighbors. We have been innovating for more than 80 years to help unlock possibilities for families, businesses and communities for generations. As a full-service entertainment provider, we deliver hometown service with the cutting-edge technology of the most connected cities. With Twin Valley, you can tap into the larger world with the most reliable connections, delivered at blazing speeds. Join in on the Success At Twin Valley, team members enjoy the core values of a multi-generational, family-run business, combined with the competitive pay and benefits of a leading broadband and communications company. We live, work and play in the communities we serve, and many of our employees grew up in rural Kansas. So we have a special bond with our customers and take pride in providing cutting-edge connectivity to our families, friends and neighbors. It’s no wonder that Twin Valley keeps getting accolades, with recent “Best Places to Work” and “Business of the Year” awards! What we are looking for: We are looking for a Vice President, Sales & Marketing to lead our sales and marketing organization, reporting to the COO. This is not a role to run the marketing and sales we already do. Twin Valley has entered its next chapter, defined by intensifying competition, grant-funded expansion, and AI-driven disruption, and this leader's mandate is to accelerate our growth well beyond what a traditional, headcount-driven model would allow. Traditional sales and marketing excellence is the floor, not the finish line. What sets the right candidate apart is an entrepreneurial builder's mindset: someone who spots opportunity, moves quickly, and applies exponential-growth systems such as Exponential Organizations (ExO) to compete and scale, while pairing modern, data-driven growth techniques with the hometown service and community commitment that set us apart.

Requirements

Bachelor’s degree; Master’s or MBA a plus.
10–15+ years’ experience leading sales and marketing in a subscription, service, or high-growth industry, with strong P&L management.
Broadband, telecom, or networking experience is a plus but not required.
Experience with the Entrepreneurial Operating System (EOS) is a plus. We run on EOS and value a leader who can step into that rhythm quickly.
Strong sales-management and leadership experience.
You have successfully built, managed, trained, mentored, and supported a sales team.
A strong strategic sales focus and a demonstrated track record of sales results and sales leadership.
The ability to quickly develop a deep understanding of broadband markets and how to penetrate them, including the dynamics of rural and small-market fiber expansion, grant-funded buildouts, and competing against national providers on service and value.
Existing broadband market knowledge is an advantage.
A capacity to learn the competitive landscape for SMB and residential broadband and our carrier and wholesale fiber products.
Familiarity with these markets a plus but not required.
Sales-process development and management experience, including pipeline management and CRM tools; solution-selling skills with a strong emphasis on prospecting and closing.
An understanding that markets evolve and services must change over time to meet market needs.
Experience in office productivity software (email, calendar, word processing, spreadsheets, presentation software, etc.).
Hold and maintain a valid driver’s license; driving record must meet the criteria of the company’s insurance carrier for acceptance of coverage.

Nice To Haves

Master’s or MBA a plus.
Broadband, telecom, or networking experience is a plus but not required.
Experience with the Entrepreneurial Operating System (EOS) is a plus.
Existing broadband market knowledge is an advantage.
Familiarity with SMB and residential broadband and our carrier and wholesale fiber products a plus but not required.

Responsibilities

Develop and execute sales and marketing strategy that drives subscriber growth, revenue expansion, retention, and market penetration.
Translate company goals into measurable plans and monitor market trends, competitive activity, customer behavior, and performance data to guide decisions.
Apply exponential-growth principles (e.g. experimentation, data, community, leveraged assets, and staff on demand) and a culture of rapid, low-cost experimentation to scale impact beyond what traditional models allow.
Design and execute pre-sale and launch campaigns for new fiber and Air Fiber (FWA) markets, including grant-funded (BEAD, Kansas BAG) areas, and identify cross-sell and bundling opportunities across residential, business, and affiliated technology-services lines.
Recommend where to expand the footprint and deploy capital using market research, modeling, and analytics, and refine target verticals, geographies, and value proposition with the Leadership Team.
Establish disciplined systems, reporting, and follow-through, and prepare and manage budgets, forecasts, and department plans that support informed leadership decisions.
Own the annual marketing plan and budget, and develop metrics and reports that demonstrate contribution and return on marketing investment (ROMI).
Communicate the company's strategic plan, mission, vision, and values, and integrate them into your team's plans and execution.
Supervise, coach, and develop your team through cross-training, delegation, feedback, and mentoring, building a culture of ownership, collaboration, and measurable results.
Own residential and small/medium-business sales and marketing, attaining the subscriber, revenue, and gross-profit metrics required to meet annual goals (LMA: shape, direct, staff, and develop the sales team).
Deliver a consistent, repeatable sales process and accountability rhythm, including pipeline reviews, forecast discipline, quotas, and one-on-ones, so performance is predictable and less dependent on individual style.
Strengthen enablement (playbooks, objection handling, competitive positioning, onboarding) and develop long-term relationships with major customers.
Own pricing and packaging for residential and business products, balancing competitiveness, take rate, and margin.
Develop promotional and discount structures that drive acquisition without eroding long-term ARPU, and lead the company's response to competitive pricing using data to model impact.
Partner across departments (operations, customer service, construction, leadership) to align market launches, campaigns, and service promises around shared growth goals.
Lead community outreach and local-partnership initiatives that amplify Twin Valley's presence and Pledge commitments, and represent the company in industry organizations such as NTCA.
Support the company by completing other duties as assigned.
Own the data that drives growth: define and instrument the funnel and reporting for conversion, take rate, churn, CAC, and LTV, and lead analytically minded teams that acquire customers while optimizing spend.
Champion AI and modern tools across sales and marketing, integrating AI into CRM and marketing-automation workflows for content, lead scoring, personalization, forecasting, and productivity.
Lead execution across all digital channels (ecommerce, social, SEO, marketing automation) and stay current on emerging tools and broadband market trends.
Ensure sales and marketing reinforce Twin Valley's commitment to reliable service, honest value, and community and hometown support.
Direct campaign development end to end (creative, messaging, media, channel mix) and manage agency and vendor partners to performance and brand standards.
Lead customer-lifecycle marketing (acquisition, onboarding, retention, winback, referral) and keep brand and visual identity consistent at every touchpoint.
Model accountability, adaptability, and professionalism, challenging old ways of working in pursuit of better results.
Inspire teams to embrace new tools, new thinking, and higher expectations while staying connected to Twin Valley's values and community commitment.