VP, Managing Director, Business Solutions

Horizon Media•New York, NY

3d•$170,000 - $230,000•Hybrid

About The Position

Horizon Next is one of the industry's most innovative and data-driven marketing organizations, operating at the intersection of people, data, and media. The business provides strategic leadership to accelerate growth for clients through brand strategy, media planning and investment, and best-in-class analytics across all channels. As a leader in innovative business solutions, Horizon Next is committed to understanding what's next in innovation, analytics, media evolution, and breakthrough ideas, with the goal that tomorrow must outperform today. Horizon Next values diverse perspectives and strives for an inclusive environment where employees feel welcomed, safe, and empowered. The company's success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

Strong writer, presenter, and communicator; able to communicate complex ideas with ease.
Strong team leader with people management skills.
Self-starter who can work both independently and collaboratively to bring ideas to completion.
Calculated risk taker with the foresight to understand implications.
Innately curious, with a hunger for proactive and creative problem solving.
Comfortable providing and receiving constructive feedback and opportunities for growth.
Confident in navigating conversations with senior leadership internally and externally.
Nimble and flexible with the ability to succeed in a fast-paced environment.
Proficient with marketing principles, problem-solving, data, and analytics.
Well-versed in communicating with and presenting to clients regularly.
Able to thrive under pressure, driving success in deadline-driven environments.
A supporter of and advocate for diversity, equity, and inclusion.
12+ years of experience.
Thorough understanding of advanced analytics and performance media.
Strong leadership skills and experience developing media professionals, ability to manage a team.
Experience in a client relationship management role.
Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources.

Responsibilities

Lead the team in translating client goals into strategic media solutions that grow client brands and ensure strategic consistency across all elements of plan development and implementation, with a focus on performance-based media and an analytics-driven approach.
Collaborate with Next executive-level leadership on strategic marketing approach, guiding the translation of client goals to the Business Solutions team, activation teams, and media partners.
Provide high-level strategic insights from campaign reporting, executing across all channels.
Apply and leverage attribution model functionalities and benefits to build media recommendations and optimize future campaigns.
Develop and maintain a strong understanding of all internal and external analytics tools, identifying appropriate applications based on business needs.
Oversee the development of strategic frameworks for quarterly plans and lead strategic client recommendations.
Lead the team’s understanding of the client’s business and uncover motivations/needs; proactively learn about the business from a holistic perspective (e.g., quarterly earnings reports, overarching business trends).
Seek innovative media solutions to deliver on clients’ goals and evaluate the current health of client business via analysis of relevant business metrics (ROI, A/S).
Ensure strategic alignment across all channels and teams for a fully integrated approach.
Responsible for agency revenue and profitability.
Oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables.
Have a thorough understanding of client contracts, support development & renegotiation of said contracts.
Partner with SVP & EVP on staffing needs and plans.
Ensure collaboration with all internal Horizon teams (e.g., channel & consumer research) to ensure tasks are within contract scope and are executed properly.
Advance client relationships by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery.
Develop and maintain rapport and relationships with senior-level clients.
Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions.
Maintain trust and partnership across the direct team and overall organization, ensuring positive collaboration.
Ensure the team is anticipating client requests, guide the team in troubleshooting and problem-solving with internal resources to proactively provide solutions.
Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed.
Understand when to elevate situations to executive leadership.
Act as the client’s most valued partner, serving as a trusted and consistent voice in meetings and providing POVs.
Ensure an inclusive environment for team members to be their whole selves and do their best work.
Provide ongoing, real-time performance feedback to Director/VP, Director to ensure continued team growth.
Guide the team in setting goals and professional development timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.
Ensure team members have the support needed to achieve development goals.
Take an active role in conversations around staffing needs.
Promote the work of both junior and senior team members, setting a positive team environment.
Proactively take part in continued learning opportunities internally and externally.
Maintain active knowledge of industry trends, attending relevant industry conferences and events.
Use this knowledge to influence and innovate for clients and internal teams.