VP - Large Client Marketing

Synchrony•Costa Mesa, CT

6d•Hybrid

About The Position

The Vice President, Large Client Marketing, Dental, is a driven and experienced marketer who is uniquely capable to help grow the CareCredit program in our large client/national Dental accounts. This role is a high profile, dynamic position responsible for developing co-marketing programs with strategic clients across the Dental business. This position will work closely with the client and partner relationship leaders, industry GMs and marketing leaders to innovate and execute B2B and B2B2C marketing strategies that drive consumer acquisition and usage of CareCredit. This position requires the ability to present, influence and sell-through marketing and business strategies to clients’ and partners’ cross-functional teams. This includes developing and presenting quarterly business reviews, marketing plans and annual marketing calendars. Candidates must be confident in initiating and leveraging research and data analytics to inform and build these program strategies.

Requirements

Bachelor's Degree OR in lieu of a degree, a high school diploma and 10+ years of marketing experience identified below
5+ years of marketing experience partnering with creative agencies to include prior B2B and B2B2C marketing experience.
5+ years of people leadership experience.
Sales experience a plus but not required.
Strong analytics background needed to set strategy and measure performance
Ability to travel ~25%
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.
Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Dental industry or healthcare experience preferred.
Strategic thinker with strong problem-solving skills, capable of leveraging multiple data sources and implementing actionable plans to drive business results.
Effective communicator able to influence and collaborate at all organizational levels.
Collaborative, active listener who thrives in cross-functional teams.
High-energy self-starter comfortable managing multiple projects in a fast-paced, dynamic environment.
Experience identifying/creating/growing relationships.
Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
Proven ability to partner and communicate effectively with all levels of the organization.
Collaborative style and approach with comfort working in a cross-functional environment.
Able to work in a fast-paced, complex environment and manage multiple projects with little supervision
Excellent verbal and written communication and presentation skills

Responsibilities

Lead and execute client and partner marketing initiatives that support acquisition, activation, usage and retention for Large Client Dental Practices.
Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
Present, influence, and sell-through plans and programs to external executives/C-suite.
Optimize internal and contractual marketing spend; pursue additional funds to meet growth goals.
Partner with sales leadership to segment clients/partners and align resources based on business goals and growth opportunities.
Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
Support client education and training programs that empower large client teams to enhance customer financial experiences.
Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
Manage marketing budgets, including forecasting and expense tracking.
Lead cross-functional projects and drive collaboration across multiple levels of management.
Manage and prioritize multiple clients and partners at once.
Perform other duties and/or special projects as assigned.