VP Integrated Marketing, Americas

Genesys•Indianapolis, IN

3d•Remote

About The Position

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. VP, Integrated Marketing, Americas Reports to: SVP, Demand Generation Location: United States Role overview The VP, Integrated Marketing - Americas is the regional revenue marketing executive accountable for owning and driving total pipeline creation and conversion into bookings across North America and LATAM. This leader directs an integrated, account-first go-to-market model — including Account-Based Engagement (ABE), Marketing Engaged pipeline, and BDR-generated pipeline — to accelerate pipeline progression, improve conversion rates, and deliver predictable bookings performance. The role manages a 70-person revenue marketing organization (25 marketing professionals and 45 BDRs/managers), leads a centralized Demand Hub in Raleigh/Durham, and partners closely with Americas Sales leadership and global Centers of Excellence (Digital, Campaigns, Product Marketing, Brand, Operations, Partners) to design and execute a signal-driven, AI-augmented GTM strategy tailored to the Americas. This position prioritizes Enterprise growth while scaling Commercial, Mid-Market, and SMB segments and is a primary marketing counterpart to the Americas Sales leadership team.

Requirements

15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
Proven experience operating within Account-Based Engagement (ABE)/ABM-driven models and coordinating account-level activation with BDR teams.
Demonstrated ability to lead large, geographically dispersed teams (70+), including marketing professionals and BDR organizations.
Experience partnering directly with regional Sales leadership on forecast alignment and bookings accountability.
Strong quantitative skills in budgeting, forecasting, and performance modeling with a clear focus on pipeline-to-bookings conversion.
Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
Experience across North America and LATAM, including multi-language campaigns, localization, and regional compliance considerations.
Track record managing strategic global accounts that require cross-region coordination and executive engagement.
Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.

Nice To Haves

Prior experience marketing Contact Center, CX, Helpdesk, or Telecom solutions.
Experience establishing or scaling centralized demand operations or shared services (Demand Hub).
Strong change-leadership skills with experience driving cultural and process shifts to support an Account-Based, bookings-first model.