VP, Integrated & Biddable Media

Digital Matter • New York, NY

12d • Hybrid

About The Position

Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together. You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale.

Requirements

• Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
• Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.
• A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.
• Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.
• Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.
• Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.
• Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.
• Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.
• The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.
• A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise.

Nice To Haves

• Preference and commitment to maintain a hybrid model in New York and client travel as business needs require

Responsibilities

• Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
• Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
• Serve as a trusted advisor to senior clients. Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.
• Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
• Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator.
• Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.
• Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
• Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
• Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.
• Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.
• Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development.
• Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team.
• Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view.

Benefits

• Competitive salary
• Full coverage health insurance including Medical, Dental, and Vision
• 401K with company contribution
• Generous vacation days in addition to company holidays, sick days, and summer Fridays
• Pre-taxed commuter benefits
• 16 weeks of paid parental leave
• equity
• company incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed