Integrated Media Strategy Lead
About The Position
The Integrated Media Strategy Lead (IMSL) serves as the embedded media expert responsible for translating brand objectives into unified, insight‑driven paid/owned/earned strategies that drive measurable business growth. The role leads annual media planning, audience strategy, and full‑funnel measurement across national and retail channels in partnership with cross‑functional teams and agency partners. It ensures connected, high‑quality execution across paid media and plays a critical role in advancing KCNA’s media capability maturity. Operating within a highly matrixed ecosystem, the IMSL partners directly with senior marketing leaders and SMEs to influence decisions and optimize media investment.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of media or communications planning experience with a strong track record of driving brand growth
- Worked at a media agency AND/OR in a client-side media role
- Expertise in digital media landscape, inclusive of understanding of retail media networks
- Strong business acumen and curiosity with ability to interpret performance drivers
- Executive presence with strong influencing skills across cross‑functional and agency teams
- Bias for action, test‑and‑learn mindset, and strong organizational skills
- Growth mindset, empathy‑led leadership and passion for coaching and upskilling others
Nice To Haves
- Experience within CPG marketing
- Experience in integrated communications strategy and audience strategy
- Experience managing large, multi‑agency ecosystems
- Master’s degree in Marketing, Business, or related field
Responsibilities
- Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight‑driven strategies that span the entire consumer journey, supporting on brand briefs
- Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc. (across paid, owned, and earned) in service of brand growth.
- Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.
- Ensure end‑to‑end strategic alignment between National and Retail media through one unified audience strategy, channel strategy, and activation.
- Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.
- Integrate brand, shopper, and category insights to ensure the media plan matches how consumers move across the funnel and purchase environments.
- Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency
- Steward in‑market paid media performance with agency partners, ensuring pacing accuracy, optimization, and investment quality.
- Lead quarterly MMM inputs and performance reporting, translating insights into clear optimization actions.
- Support capability advancement for KCNA at large by contributing to enterprise test & learn agenda, codifying learnings into best practices, and championing high standards of excellence and innovation in media
Benefits
- Eligibility for a target bonus
- Comprehensive benefits suite
- 401(k) and Profit Sharing plan
- Flexibility that blends remote work with intentional in-person collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Senior
