VP, H&W Marketing Operations Enablement -

Synchrony • Orlando, FL

1d • Hybrid

About The Position

The VP, Marketing Operations Enablement will own Health & Wellness Marketings operating system by designing, standardizing, and continuously improving how work enters, flows through, and is governed across the department. Reporting to the SVP, H&W Marketing Operations, this leader is responsible for enabling consistent delivery through clear intake and prioritization, scalable processes, capacity planning, and adoption of new ways of working. This role partners closely with Marketing peers, the Performance Marketing organization, and Analytics to accelerate speed-to-market, strengthen visibility, and improve operational performance through process, tooling, and measurement, leveraging existing MarTech and AI innovations where appropriate to enhance and expedite functions.

Requirements

• Bachelor’s Degree or, in lieu of a degree, a high school/GED and 8+ years of relevant experience.
• 5+ years of experience in marketing operations, enablement, transformation/PMO, or related roles in a complex, cross-functional environment.
• 2+ years of experience managing teams and developing talent.
• Demonstrated success designing and scaling operating models (intake, prioritization, governance, templates, capacity planning, process documentation) that measurably improve delivery performance.
• Strong analytical and operational skillset with experience building capacity models, performance reporting, and leveraging data to drive prioritization and operational decisions.
• Proven ability to lead change management and drive adoption of new ways of working across multiple stakeholder groups.
• Experience working with partners and stakeholders to define requirements, prioritize backlogs, and improve operational outcomes.
• Strong leadership, communication, and stakeholder management abilities; process oriented with the ability to perform due diligence, strategize new approaches, and lead implementation.
• Ability and flexibility to travel for business as required

Nice To Haves

• MBA preferred.
• Familiarity with marketing workflow and work management platforms (e.g., Workfront) and translating process requirements into tooling, automation, and governance.
• Experience recommending and implementing tactical, MarTech and AI-enabled capabilities to improve efficiency, consistency, and speed-to-market.
• Ability to work in a fast-paced, collaborative environment and adapt to changing priorities.
• Experience working in highly regulated industries is a plus.

Responsibilities

• Accountable for the department operating system by establishing standards, and governance, and continuous improvement for intake, prioritization, planning, and execution visibility, all in partnership with Marketing Leaderships
• Design and implement the operating model including decision rights, operating cadences, and documentation, to reduce duplication and improve clarity.
• Lead change management for new ways of working, including stakeholder socialization, training, and adoption to ensure sustained usage of new processes.
• Establish and run the intake and prioritization engine, including intake guidelines, request completeness standards, and prioritization criteria.
• Drive standardization of operational artifacts (e.g., standard briefs, operating materials, templates) to improve speed, quality, and consistency.
• Enable campaign visualization and optimization by developing and maintaining calendar of in-flight work and future plans
• Lead process mapping and documentation across campaign and operational workflows; identify friction points and implement improvements through simplification, automation, and clearer handoffs.
• Leveraging existing MarTech and AI solutions recommend improvements to streamline intake and workflow, accelerate reporting/insights, reduce manual effort, and enable scalable operating practices
• Perform other duties and/or special projects as assigned.

Benefits

• eligible for an annual bonus based on individual and company performance.
• option to work from home near one of our Hubs or come into one of our offices.
• support and encouragement at all levels of the organization— you’ll be provided with the tools and technology to grow your career here.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 11-50 employees