VP, GTM Strategy & Operations (Remote)

Trace3•Dallas, TX

3d•Remote

About The Position

The VP of GTM Strategy and Operations will lead the largest pillar of the centralized Revenue Operations function. This role owns territory design, account segmentation, pipeline governance, forecast accountability, and compensation and incentive strategy across all Trace3 regions and verticals. The ideal candidate will take a year of GTM design work and turn it into a scalable, lasting go-to-market operating model for Trace3.

Requirements

10+ years of progressive experience in GTM strategy, sales operations, or revenue operations, with at least 3 years in a VP or senior director role leading a centralized function across multiple regions and segments
Demonstrated track record building or restructuring a centralized RevOps function inside a complex, multi-segment B2B business — owning the commercial engine, not managing a regional silo
Direct ownership of territory design, quota setting, and comp plan architecture at scale; has held regional sales leaders accountable to a standard model
Hands-on experience with pipeline governance and forecast accountability — managing the number, not just reporting it
Financial fluency: comfortable reading deal-level P&L, modeling comp plan costs, and connecting territory design decisions to EBITDA contribution; prior experience in Finance, FP&A, or a Controller role is a meaningful differentiator
Experience operationalizing strategic work — converting a framework, model, or consulting deliverable into something the business runs on every day
Background in technology distribution, value-added reselling, or systems integration — understands how deals are constructed in a multi-vendor, channel-intensive environment and how margin is made at the deal level
Experience with account segmentation, propensity modeling, or territory design tools; comfortable inheriting and running a model you did not build
Familiarity with NetSuite or ConnectWise as a CRM and quoting system of record
Experience leading GTM design through a commercial transition — M&A integration, vendor consolidation, or a major go-to-market restructuring

Responsibilities

Own territory design end-to-end: account segmentation logic, rep book composition, coverage ratios by segment and region, and rebalancing triggers
Rationalize and standardize Trace3's go-to-market coverage model across all regions, reducing inconsistency and aligning rep books to highest-propensity accounts
Define and maintain white-space account coverage targets; hold regional leaders accountable to coverage plans against priority account tiers
Serve as the standing internal owner of Trace3's propensity-based territory design framework and refresh it on cadence
Stand up pipeline governance as a function: define coverage ratios, stage definitions, and data hygiene standards; instrument against Trace3's CRM from day one
Own forecast accuracy as a managed metric, moving from an unmeasured baseline toward a plus or minus 10 percent commit-vs.-actual target
Run a weekly pipeline review that regional leaders treat as a source of truth, not a reporting obligation
Track win rate by segment and coverage model; use conversion data to drive ongoing territory and formation adjustments
Own comp and incentive strategy for the sales organization in partnership with Finance; design plans that reward the right behaviors — account penetration, deal quality, and formation compliance, not just bookings volume
Run annual comp plan cycles and manage mid-cycle adjustments; ensure plans are modeled, tested, and communicated before the selling year begins
Partner with Finance to drive comp efficiency over time through smarter plan design
Stand up the GTM Strategy and Ops analytics capability from scratch: instrument unmeasured metrics, build the exec-level pipeline and coverage dashboard, and own the GTM domain of the RevOps scorecard
Map and transition existing regional sales ops talent into the centralized RevOps structure; run the capability review that determines placements and identifies gaps for external hiring
Hire and develop the GTM Strategy and Ops team: Strategy Analysts, Pipeline and Coverage Analysts, and Cost/Comp Analysts as the function scales