VP, Growth Analytics

IPG MediaBrands•New York, NY

34d

About The Position

The VP of Growth Analytics is a senior leader who will oversee the implementation, management, and continuous improvement of ad tech integrations to enable measurement solutions for our client's Retail Media Network. This person will guide the retail media operations for a major beauty retailer, ensuring excellence in tagging, trafficking, reporting, and measurement. Success in this role requires a strong background in media operations, with specific expertise in retail media, to establish standards, streamline workflows, and deliver flawless execution at scale. The right candidate is highly proactive, detail-driven, and skilled at bringing clarity to complex initiatives, especially when working with non-technical stakeholders. They should possess a deep understanding of Retail Media Networks, ad tech, and campaign performance measurement requirements. This leader will unify internal teams, external vendors/partners, and clients within a consistent operating framework. Mastery of ad tech platforms, strong analytical capabilities, and cross-functional collaboration skills are essential to deliver scalable, revenue-driving RMN solutions.

Requirements

7+ years in ad/media operations, programmatic media, and/or ad tech, including at least 3+ years in retail media or e-commerce environments, with direct experience managing publisher-side operations and ad tech integrations.
Deep understanding of retail media networks and associated ad tech.
Hands-on experience with leading ad-serving platforms (e.g., Google Ad Manager, Kevel, Criteo, OpenX, Epom, Topsort, PromoteIQ), including less prominent solutions that are geared specifically toward solving for RMN ad-serving requirements.
Proficiency with DSPs (e.g., The Trade Desk, DV360, Criteo) and knowledge of CDPs, SSPs, and other ad tech tools.
Expertise in trafficking, tagging, measurement, and reporting systems.
Strong problem-solving skills and comfort in high-growth, fast-paced environments.
Analytical thinker with the ability to turn data into clear business insights.
Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
Ability to translate complex, technical topics into layman's terms that are easy to grasp by non-technical business stakeholders.
Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients.
Experience structuring complex client operations and bringing clarity to ambiguous situations.
Adept at cross-functional leadership and driving accountability across teams.
Able to balance immediate tactical execution with long-term scalability.
Tireless at identifying and resolving gaps to build lasting solutions.
Excellent communication and relationship-building skills with internal teams, external vendors/partner, and client stakeholders.
Comfortable working in a rapidly evolving digital marketing environment.
Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
Team player - highly motivated and collaborative, leading by example
Skilled at developing relationships across cross-functional teams, sought out for advice/expertise by internal stakeholders and external clients

Nice To Haves

Bachelor's and/or Master's degree in Marketing, Advertising, Business, Computer Science, quantitative discipline (e.g. Statistic, Economics, Mathematics), or a related field.
Familiarity with marketing mix modeling (MMM) and/or multi-touch attribution (MTA), particularly for ROAS measurement and optimization
Familiarity with A/B testing and geo-experiments
Aptitude for identifying new tools/partners that address emerging or challenging RMN client needs
Capable of providing thought leadership and IP, developing innovative analytic and technology offerings

Responsibilities

Serve as a strategic advisor and technical consultant to retail media leadership, helping shape the client's long-term measurement and identity roadmap.
Recommend and evaluate multiple viable solutions that align with client priorities and leverage existing vendor ecosystems, ensuring proposed options complement, not duplicate, prior recommendations.
Operate as the trusted client advisor and retail media expert, specifically representing the retailer perspective (not brand-side), with a strong understanding of publisher monetization, data activation, and advertiser ROI.
Oversee the rollout of new solutions such as identity resolution, data clean rooms, and cross-channel attribution systems, ensuring alignment with leading vendor technologies used across the retail and RMN ecosystem (e.g., LiveRamp, The Trade Desk, Snowflake, Google, Safe Haven, Criteo, etc).
Ensure recommendations remain agnostic, free of bias toward agency-owned tools or products, prioritizing what is most effective and sustainable for the client's goals.
Lead retail measurement solution and implementation planning, working closely with internal and client teams, including engineering, product, analytics, and activation to stand up new data infrastructure, tagging frameworks, and ad tech integrations.
Demonstrate deep knowledge of competitive retail media management solutions and best practices being adopted across the industry to help the client maintain a leadership position.
Provide consultative guidance on in-housing data and measurement infrastructure, developing robust roadmaps and change management plans for sustainable growth.
Build strong relationships with client executives, proactively surfacing opportunities and helping shape investment decisions that strengthen the RMN's analytics maturity.
Anticipate potential business challenges or technical gaps before they become client issues, proactively providing recommendations.
Translate complex measurement and data architecture concepts into clear, actionable frameworks for non-technical stakeholders.
Direct all retail media operations, including technical setup, issue resolution, trafficking, approvals, and governance of measurement solutions, while also evaluating, identifying, and recommending the most effective ad tech stack for the client's RMN needs, enabling a solid foundation for end-to-end performance tracking and measurement.
Direct all retail media operations, including technical setup, issue resolution, trafficking, approvals, and governance of measurement solutions,
Establish and uphold standardized processes, documentation, and best practices across retail media activations.
Anticipate and resolve operational risks, inefficiencies, and performance measurement gaps.
Align retail teams (media, finance, sales, operations, etc.) and external vendors to ensure seamless campaign execution and compliance.
Act as the client's primary measurement and ad tech expert contact, providing clarity, updates, and guidance.
Work with client product and IT/engineering groups to implement new technologies and/or resolve issues with existing technologies.
Collaborate with sales and account management teams to educate them on best practices, define ad product capabilities, and meet client/brand needs.
Translate complex ad tech topics into clear explanations for non-technical stakeholders.
Lead process improvement discussions, anticipate client questions, set expectations, and ensure workflows reflect client requirements.
Evaluate and adapt proprietary tools and workflows for retail media applications.
Partner with third-party vendors on tool integrations that enhance efficiency and accuracy.
Monitor evolving industry best practices and bring forward new solutions.
Manage the daily operations of ad servers, DSPs, and related platforms, ensuring accurate setup, trafficking, and QA.
Troubleshoot delivery issues, reporting inconsistencies, pacing problems, and technical errors.
Guide measurement and reporting strategies to maximize RMN effectiveness.
Use data from ad servers, DSPs, and analytics platforms to optimize campaigns against KPIs, with a focus on ROAS.
Produce recurring performance reports, post-campaign analysis, and actionable insights for stakeholders.
Recommend data-driven optimizations and run A/B tests on creative, placements, and audience strategies to enhance overall network effectiveness.
Develop documentation, training, and governance models to enforce consistency and accountability across teams.
Maintain ownership of approval/performance definitions and integrate them into workflows.
Enhance operational processes to ensure efficient campaign lifecycles.
Keep process, standards, and platform documentation up to date.

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

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