VP of Growth

Tools For Humanity•San Francisco, CA

5d•Onsite

About The Position

As the Vice President of Growth you will lead the design, execution, and scaling of World's growth team. You will build and manage a vertically integrated growth organization that includes Product Growth, performance marketing, experimentation, regional growth leads, growth operations, community/campus programs, and localized growth initiatives. You own the full verification funnel (Orb, NFC) and will architect the systems, incentives and product features that drive exponential user growth at a reasonable // controlled CAC. You will work closely with Product, Engineering, Market Ops, Comms and Marketing to align growth with global strategy. You will run the global experimentation roadmap, partner with country teams to deploy local playbooks, and launch new growth surfaces (mini apps, referral systems, incentive engines, country packages). As a critical member of the executive team, you report directly to the CEO and serve as the primary driver of global growth outcomes.

Requirements

12 to 15+ years leading growth teams at scale in global consumer tech
Experience running vertically integrated growth orgs
Deep experimentation experience: A/B testing, funnel analysis, metrics design
Highly analytical; data science or economics background preferred
Experience with global multi market growth
Creative and scrappy
Strong collaboration across Product, Operations,Comms and Marketing and Engineering
Experience owning growth funnels and delivering step change results
Willingness to relocate to SF and travel 20% internationally to the field to where the users are

Responsibilities

Growth Strategy & Execution
Own the global growth strategy and KPIs
Drive weekly and monthly verification growth across all markets
Build and maintain a unified global verification funnel (Orb + NFC)
Design new growth levers (mini apps, incentives, referrals, localized features)
Drive rapid experimentation and data driven prioritization
Product Led Growth
Own conversion and funnels in the app (account creation, NFC, Orb verification flows)
Partner with Product Growth to build features - Referrals Incentive engine Localized onboarding Find an Orb Country packages Mini app hub for user onboarding Localize growth features for key markets
Local Marketing & Regional Growth
Build regional growth teams and market specific playbooks
Partner with Market Ops to run local marketing activations, events, brand pushes
Manage performance marketing (global + local)
Launch community/campus programs and ambassador networks
Incentives, Referrals, and CAC Optimization
Build the global incentives engine to manage CAC dynamically
Launch two sided reerrals and viral loops
Use analytics to deploy country specific CAC tiers
Mini Apps & Ecosystem Growth
Build mini apps that drive funnel completion, referrals, engagement, and retention
Collaborate with product to create localized mini-app surfaces
Build a framework for market specific mini-apps
Team Leadership
Build and manage a cross functional growth team
Hire growth PMs, analysts, performance marketers, regional leads, community leads, engineers
Create a high accountability, experiment driven culture