VP of Growth

Tools for Humanity • San Francisco, CA

6d

About The Position

As the Vice President of Growth you will lead the design, execution, and scaling of World’s growth team. You will build and manage a vertically integrated growth organization that includes Product Growth, performance marketing, experimentation, regional growth leads, growth operations, community/campus programs, and localized growth initiatives. You own the full verification funnel (Orb, NFC) and will architect the systems, incentives and product features that drive exponential user growth at a reasonable // controlled CAC. You will work closely with Product, Engineering, Market Ops, Comms and Marketing to align growth with global strategy. You will run the global experimentation roadmap, partner with country teams to deploy local playbooks, and launch new growth surfaces (mini apps, referral systems, incentive engines, country packages). As a critical member of the executive team, you report directly to the CEO and serve as the primary driver of global growth outcomes.

Requirements

• 12 to 15+ years leading growth teams at scale in global consumer tech
• Experience running vertically integrated growth orgs
• Deep experimentation experience: A/B testing, funnel analysis, metrics design
• Highly analytical; data science or economics background preferred
• Experience with global multi market growth
• Creative and scrappy
• Strong collaboration across Product, Operations,Comms and Marketing and Engineering
• Experience owning growth funnels and delivering step change results
• Willingness to relocate to SF and travel 20% internationally to the field to where the users are

Responsibilities

• Own the global growth strategy and KPIs
• Drive weekly and monthly verification growth across all markets
• Build and maintain a unified global verification funnel (Orb + NFC)
• Design new growth levers (mini apps, incentives, referrals, localized features)
• Drive rapid experimentation and data driven prioritization
• Own conversion and funnels in the app (account creation, NFC, Orb verification flows)
• Partner with Product Growth to build features -
• Referrals
• Incentive engine
• Localized onboarding
• Find an Orb
• Country packages
• Mini app hub for user onboarding
• Localize growth features for key markets
• Build regional growth teams and market specific playbooks
• Partner with Market Ops to run local marketing activations, events, brand pushes
• Manage performance marketing (global + local)
• Launch community/campus programs and ambassador networks
• Build the global incentives engine to manage CAC dynamically
• Launch two sided reerrals and viral loops
• Use analytics to deploy country specific CAC tiers
• Build mini apps that drive funnel completion, referrals, engagement, and retention
• Collaborate with product to create localized mini-app surfaces
• Build a framework for market specific mini-apps
• Build and manage a cross functional growth team
• Hire growth PMs, analysts, performance marketers, regional leads, community leads, engineers
• Create a high accountability, experiment driven culture

Benefits

• TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 101-250 employees