VP, Global Marketing - Infusion Therapies & Platforms

Baxter International Inc.•Deerfield, IL

4d•Hybrid

About The Position

The Vice President of Global Marketing for the Infusion Therapies & Platforms (ITP) business is a senior executive responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role leads the global upstream marketing and medical affairs team, ensuring alignment with business objectives while overseeing market research, digital marketing, content strategy, and campaign execution. It involves managing cross-functional teams, optimizing marketing budgets, and bringing to bear data-driven insights to improve customer engagement and market positioning. Strong expertise in emerging marketing technologies, analytics, and competitive analysis is essential to refine strategies and improve return on investment. Success in this role is measured by key performance indicators such as brand equity, lead generation, conversion rates, and overall market share expansion. The Vice President of Global Upstream Marketing will lead the strategic development and execution of global portfolio strategies for Infusions Systems, IV Solutions, Clinical Nutrition, and Pharmaceuticals. This role is responsible for driving innovation, lifecycle management, and market expansion initiatives to ensure sustainable growth and competitive advantage. The VP will partner closely with R&D, Regulatory, Commercial, Business Development, and Supply Chain teams to drive innovation and deliver differentiated solutions that meet evolving customer needs and global healthcare trends.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Business, or Life Sciences; MBA preferred.
15+ years in marketing leadership roles within healthcare or life sciences.
Proven track record in upstream/global marketing for large portfolios ($1B+).
Expertise in IV therapies, clinical nutrition, and/or pharmaceuticals strongly preferred.
Critical thinking and portfolio management.
Strong financial competence and P&L management.
Outstanding leadership and collaborator management skills.
Ability to navigate complex global regulatory environments.
Marketing expertise
Product Development and Design
Product Positioning
Value Proposition development
Data-Driven Decision Making (DDDM)
Product Vision
Voice of the Customer methodologies
P&L Management
Performance Analysis
Portfolio Planning
Target Audience Modeling
Use Case Identification
Continuous Improvement Strategies
Talent Development
Strategic Thinking
Business Acumen
Decision Making
Collaboration
Innovation
Coaching
Articulation
Interpersonal Intelligence
Methodical approach
Evaluation abilities
Conversational Proficiency
Improvisation

Responsibilities

Define and complete global upstream marketing strategy aligned with corporate objectives and market dynamics.
Drive portfolio prioritization, investment decisions, and long-term growth planning for a $6B+ business.
Lead global market assessments, competitive intelligence, and trend analysis to inform strategic direction.
Oversee new product development pipeline, ensuring alignment with customer insights and clinical needs.
Manage lifecycle strategies for existing products, including optimization, differentiation, and cost initiatives.
Champion digital health integration and sustainability initiatives within the portfolio.
Partner with R&D and Business Development to shape innovation roadmap and accelerate time-to-market.
Collaborate with regional marketing and commercial teams to ensure global strategies translate into local execution.
Engage with regulatory, quality, and supply chain to ensure compliance and operational excellence.
Own global value accountability for upstream marketing investments.
Develop arguments for new product introductions and portfolio expansions.
Monitor performance metrics and adjust strategies to achieve revenue and margin targets.
Build and lead a high-performing global marketing team.
Foster a culture of innovation, collaboration, and customer-centricity.
Mentor future leaders and drive organizational capability in strategic marketing.

Benefits

medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
Flexible Spending Accounts
educational assistance programs
paid holidays
paid time off ranging from 20 to 35 days based on length of service
family and medical leaves of absence
paid parental leave
commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
childcare benefits