VP Global Marketing & Commercial Enablement

Brinks•Coppell, TX

20h

About The Position

The Vice President, Global Marketing & Commercial Enablement will lead the evolution of Brink’s global marketing strategy while serving as a strategic partner to regional commercial leaders. This role is responsible for shaping Brink’s market positioning, value propositions, and demand generation engine—and for enabling commercial teams with the tools, insights, and frameworks needed to compete and win. This role does not replace market sales or commercial leadership, but instead anchors enterprise‑level commercial strategy, pricing frameworks, and go‑to‑market alignment, ensuring Brink’s shows up consistently and competitively across markets.

Requirements

15+ years of experience across B2B marketing, commercial strategy, or go-to-market leadership
Bachelor’s degree required in Marketing, Business, Strategy or related field
Proven experience partnering with sales/commercial organizations in a complex, global business
Strong strategic capability with hands-on credibility, able to move between enterprise strategy and practical execution
Experience working closely with Finance on pricing, value proposition, or revenue strategy
Experience in services, logistics, infrastructure, or industrial B2B environments
Exposure to pricing strategy, commercial analytics, or monetization models
Led transformation or modernization of a marketing or commercial function
Global leadership experience in a matrixed organization

Responsibilities

Define and lead Brink’s global marketing strategy, including brand positioning, messaging, and narrative across priority customer segments.
Strengthen Brink’s enterprise value proposition, articulating why Brink’s wins beyond price.
Ensure consistency of brand, messaging, and customer experience across regions, while allowing for local market adaptation.
Oversee global marketing capabilities including digital, content, campaigns, events, and thought leadership.
Partner closely with Regional Commercial Leaders to support go‑to‑market strategy, key customer motions, and growth priorities.
Lead development of commercial enablement tools, including: Value propositions by customer segment, Sales messaging and playbooks, Competitive positioning and win/loss insights.
Translate customer and market insights into actionable guidance for sales and commercial teams.
Own enterprise‑level pricing strategy frameworks in partnership with Finance and Regional Commercial Leaders.
Define how Brink’s prices for value, not just cost—clarifying: Pricing principles and guardrails, Value‑based pricing models where applicable, Differentiation between core services and value‑added offerings.
Support regions with pricing analytics, structure, and decision tools—without owning day‑to‑day deal pricing.
Establish a strong customer and market intelligence capability, including segmentation, buyer behavior, and demand trends.
Lead competitive analysis to inform positioning, offerings, and pricing strategy.
Use data and insights to guide investment decisions and growth priorities.
Build and lead a high‑performing global marketing and commercial enablement team.
Act as a thought partner to the ELT, market presidents, finance, and operations leaders.
Influence without authority across a complex, matrixed global organization.