Director, Global Product Marketing & Enablement

Caseware•Toronto, ON

2d•CA$175,000 - CA$185,000•Hybrid

About The Position

Caseware is a leading global provider of audit and accounting software with over 30 years of industry experience and a user base of over 500,000 professionals worldwide. The Director of Global Product Marketing & Enablement will be instrumental in connecting Caseware's product offerings with its commercial teams, developing customer-centric positioning that resonates within the audit and accounting industry. This role reports to the Chief Marketing Officer and involves creating compelling messaging for the target audience, particularly audit and accounting professionals. The ideal candidate will possess a strong understanding of both audit practices and product marketing, preferably with a background in audit that has transitioned into product marketing within a B2B SaaS context. This is an existing, full-time, permanent position located in Toronto, Ontario, requiring a hybrid work model with three days per week in the Downtown Toronto office.

Requirements

3-5 years of experience in Audit & Assurance, with a strong understanding of audit standards, methodologies, and processes, at a minimum of the Senior Audit Associate or Audit Manager level.
A minimum of 5 years of experience in product marketing or a related marketing role within a B2B SaaS organization.
Proven ability to translate technical product details into clear, customer-focused messaging.
Demonstrated experience working cross-functionally with Product, Sales, and Marketing teams.
Strong written and verbal communication skills, with the ability to engage diverse audiences.
Experience building, mentoring, and developing Product Marketing talent, ideally within a global organization.
Comfortable and confident evaluating, utilizing, and building AI-enabled solutions to support Product Marketing programs.

Nice To Haves

Candidates with backgrounds in product management, demand generation, growth marketing, or similar functions focused on audit, accounting, or ERP software are encouraged to apply.

Responsibilities

Leverage product marketing expertise to understand the needs of the audit and accounting industry and craft messaging and positioning strategies that effectively communicate the value of Caseware's solutions.
Develop messaging that addresses industry pain points and highlights key product features and benefits.
Engage directly with clients through customer engagement initiatives and support activities to strengthen relationships and gather market insights.
Partner closely with cross-functional teams, including Sales, Product, and Marketing, to align product messaging with customer needs and ensure cohesive go-to-market strategies.
Lead content development and market positioning initiatives across Caseware's product portfolio.
Serve as a subject matter expert in presentations, marketing materials, and promotional activities.
Represent Caseware confidently at conferences, webinars, customer meetings, and industry events, communicating product value propositions and industry insights clearly and effectively.