VP, Global Head of DTC
About The Position
This role is for a seasoned e-commerce/DTC executive to serve as VP, Head of Global DTC, overseeing flagship brands: Harry’s, Flamingo, Mando, and Lume. This leader will set the strategy for DTC businesses across all global sites, ensuring each brand’s digital experience reflects its unique identity and customer focus while benefiting from shared enterprise capabilities. The role involves charting the future evolution of DTC across each brand amidst an evolving omnichannel landscape. The leader will directly manage other leaders, including DTC heads for each brand, and inspire a global team across various functions. As a senior member of the company, this individual will be accountable for business results across all four brands and represent digital commerce at the highest levels of the organization.
Requirements
- 15+ years of leadership experience in DTC, global digital commerce, and digital strategy.
- Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership.
- Understanding of Brand-led commerce, subscription dynamics, and their balance with NPS.
- Strong people leader with experience developing leaders and large global teams.
- Skilled at balancing brand differentiation with enterprise-wide scale and efficiency.
- Customer-obsessed, with the ability to translate customer needs into actionable strategies.
- Excellent communicator and influencer, capable of aligning stakeholders, partners, and brand leaders.
- Analytically fluent, understanding business from big picture to granular details.
- Comfortable with data and able to perform root cause analysis.
- Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth.
- Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices.
- Versed in best practices and has a strong perspective for UX/UI.
- Able to lead a multi-brand architecture strategy.
- Experienced leader able to manage a multi-brand customer-obsessed customer service organization.
- Strategic visionary who can set direction while staying close to execution.
- Global mindset, experienced in building strategies that span multiple geographies.
Nice To Haves
- Experience partnering closely with engineers and technology partners.
- Evolving perspective on where DTC is going and its role in an omni-channel brand.
Responsibilities
- Define and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume, respecting their unique positioning and customer bases.
- Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
- Manage the Heads of DTC for each brand, fostering leadership, collaboration, and talent development.
- Leverage shared platforms, tools, and best practices across brands while empowering localized innovation.
- Partner with retail and wholesale leaders to ensure digital alignment with offline touchpoints, pricing, and promotions.
- Ensure digital experiences delight customers, improve NPS, and deepen loyalty.
- Cultivate the entire customer journey, developing best practices and learnings across the customer service organization, leveraging data and AI.
- Drive innovation by introducing new capabilities, exploring new product innovation and messaging, and exploring business models like subscriptions and bundling.
- Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s value proposition.
Benefits
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical leave (4 weeks after 5 years, 6 weeks after 10 years, 8 weeks after 15 years)
- Paid parental leave (20 weeks for birth, 16 weeks for other paths to parenthood)
- IRL and virtual events
- Free products from all brands
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
