VP, Global Head of DTC

Harry's • New York, NY

2d • $275,000 - $315,000 • Hybrid

About The Position

Harry's is seeking a seasoned e-commerce/DTC executive to serve as VP, Head of Global DTC. This leader will oversee the flagship brands: Harry’s, Flamingo, Mando, and Lume. The role involves setting the strategy for DTC businesses across all global sites, with a primary focus on the US. The objective is to ensure each brand's digital experience reflects its unique identity and customer focus while leveraging shared enterprise capabilities. This leader will chart the future evolution of DTC across each brand in an evolving omnichannel landscape. The position involves leading and inspiring a global team across multiple functions, including UX, marketing, engineering, supply chain/distribution, and customer service. As a senior member of the company, this role is accountable for business results across all four brands and will represent digital commerce at the highest levels of the organization.

Requirements

• 15+ years of leadership experience in DTC, global digital commerce, and digital strategy
• Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership with an understanding of Brand led commerce, subscription dynamics, and it’s their balance with NPS.
• Strong people leader with experience developing leaders and large global teams.
• Skilled at balancing brand differentiation, bringing to life the Brand, with enterprise-wide scale and efficiency.
• Customer-obsessed, with the ability to translate customer needs into actionable strategies.
• Excellent communicator and influencer, capable of aligning stakeholders, partners, and brand leaders.
• Analytically fluent. Understands how a business works from the big picture down to the granular, making shrewd recommendations along the way. Comfortable with data, but also leans on experience — comfortable with a variety of data and able to root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
• Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth.
• Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices.
• Versed in best practices and has a strong perspective for UX/UI. Can lead a multi-brand architecture strategy. Experience partnering closely with engineers and technology partners.
• Experienced leader able to manage a multi-brand customer obsessed customer service organization
• Strategic visionary who can zoom out to set direction while staying close to execution, and has an evolving perspective on where DTC is going and the role it plays in an omni-channel brand.
• Global mindset, experienced in building strategies that span multiple geographies.

Responsibilities

• Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
• Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
• Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent.
• Balance Global Scale & Local Relevance: Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters.
• Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions.
• Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
• Customer Service Excellence - Cultivate the entire customer journey, including every single connection point. Develop best practices and learnings across our entire customer service organization, leverage our rich data stack, our AI capabilities, and bring learnings into the broader DTC business, omnichannel strategy, and brand.
• Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer.
• Be the Voice of Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s differentiating value proposition to drive CPG 2.0.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed