VP - Global Commercial Head BioK

Kerry

1d•$215,000 - $353,150•Hybrid

About The Position

Kerry is seeking a transformational commercial leader to accelerate Bio-K+'s evolution from a strong regional brand into a North American category powerhouse. The VP & Global Commercial Head will own Bio-K+'s commercial strategy and performance, delivering sustainable double-digit revenue and gross margin growth while building a multi-year platform for accelerated expansion across retail, e-commerce, healthcare practitioner, and emerging channels. This role combines full commercial leadership across sales, marketing, revenue growth management, innovation, and strategic planning. The successful candidate will lead a team of 20+ commercial professionals while influencing a broader cross-functional organization of more than 100 employees across R&D, operations, supply chain, quality, and finance. The role (and most of the team) is based in Laval, Quebec and requires regular on-site presence from this leader (every week or other week).

Requirements

15+ years of commercial leadership experience within consumer health, probiotics, supplements, functional foods, OTC healthcare, wellness, or adjacent categories.
Proven track record of delivering sustained double-digit revenue and profit growth.
Demonstrated success scaling consumer brands nationally across North America.
Deep expertise in retail distribution expansion and category management.
Strong experience in DTC, digital marketing, performance marketing, and demand generation.
Proven success managing pricing strategy, trade spend, and revenue growth management programs.
Strong innovation leadership experience with a track record of commercializing successful products.
Experience leading multi-functional teams in complex matrix organizations.
English proficiency is mandatory.
Based in, or willing to commute regularly to, Laval, Quebec.

Nice To Haves

French proficiency is a nice-to-have.

Responsibilities

Accountable for achieving consistent double-digit annual revenue and gross margin growth.
Own the Bio-K+ commercial P&L and growth strategy.
Develop and execute annual and long-range growth plans.
Drive profitable growth through a balanced focus on volume, mix, pricing, innovation, and channel expansion.
Transform Bio-K+ from a regional brand into a nationally recognized probiotic leader.
Build and execute a retail expansion strategy across Canada and the United States.
Secure new distribution and improve penetration within existing accounts.
Strengthen relationships with major retailers, distributors, and strategic partners.
Develop channel-specific growth strategies across grocery, natural, pharmacy, club, mass, and e-commerce.
Develop a performance marketing organization focused on maximizing ROAS and marketing efficiency.
Accelerate consumer awareness and brand consideration through digital, social, retail, healthcare practitioner, and omnichannel programs.
Lead pricing strategy and execution across all channels.
Optimize promotional and trade-spend investments to maximize profitability and return on investment.
Implement advanced revenue growth management capabilities including pricing architecture, assortment optimization, promotional effectiveness, and retailer profitability analysis.
Improve gross margin through disciplined commercial execution and portfolio management.
Develop and execute a multi-year innovation pipeline that supports long-term brand growth.
Ensure innovation investments deliver strong commercial returns and strategic differentiation.
Partner closely with R&D to identify consumer needs, emerging trends, and clinically relevant opportunities.
Establish a disciplined innovation governance process focused on ROI, speed, and execution excellence.