VP, Experience Strategy

EVERSANA

About The Position

The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
3+ years of people management experience, leading and growing a team
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
Adept at using AI systems and frameworks

Nice To Haves

Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
Working knowledge of real-time engine solutions
Pitch and new business experience

Responsibilities

Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside
Create vital relationships internally and externally to capitalize on business opportunities
Demonstrate an understanding of financials and ownership of team utilization and billability
Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
Partner with Analytics to iterate and optimize the Omnichannel Plan
Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand
Guide the development of team members in Experience Strategy expertise and career growth
Support new business initiatives by contributing strategic insights and participating in pitches and presentations
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
Responsible for and oversee their respective department.
Interview, select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures.
Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions.