VP Digital/Social
About The Position
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. We have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. About M Booth Lifestyle: We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough digital efforts on a team that blends influencer and digital background, with a robust background in earned PR and talkability. Culture-minded professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team. Said another way, we try to leave our egos at the door. The Digital experts on lifestyle sit at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.). Our work spans technology, CPG, retail, corporate, lifestyle, food and more. The common denominator is our ability to intimately understand audiences and the infinite ways and places they share information and interact with brands such that we can speak to them authentically and with purpose.
Requirements
- 10+ years relevant experience
- Experience managing large teams
- Experience managing large and sometimes complicated clients in a digital/social role
- Scrappy yet organized approach to maintaining effective and efficient results
- Ability to counsel clients and build their trust
- Experience bringing in new business, managing and growing accounts
- Strategy expertise across core digital and social channels
- Excellent writing, communication, and presentation skills
- Experience creating social media strategies and managing team to execute them
- Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
- Development and/or management of social influencer campaigns
- Understanding of paid social and measurement/analytics tools
- Experience working with project management platforms such as Monday.com
Nice To Haves
- Experience working with and managing team of design/video/photography a plus on the production side
Responsibilities
- Execute digital/social strategies from concept to completion
- Manage multiple clients across accounts
- Actively lead new business opportunities, from prospecting to pitching
- Provide strong counsel and recommendations, both for clients and internal teams
- Social campaign development, collaborating across digital, creative, analytics
- Work with integrated agency teams to develop plans that meet client goals
- Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle
- Manage third party relationships including vendors and partners
- Mentor and help develop entire team, not limited to direct reports
- Approve client SOWs and Letters of Agreement for partnerships
- Oversee budget maintenance, profitability and servicing across your digital workstreams
- Demonstrate expertise in approval processes and legal requirements per individual client needs
- Demonstrate thought leadership within organization and across industry
- Manage team structure, staffing and collaboration across agency
Benefits
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Family Leave, Well-Being Programs, & Commuter Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
