VP, Demand Generation & Marketing Operations

Cockroach Labs•New York, NY

18h•$230,000 - $300,000•Hybrid

About The Position

Cockroach Labs is seeking a Vice President of Demand Generation & Marketing Operations to lead a newly unified function encompassing pipeline creation, marketing operations, and agentic-led account programs. This is a pivotal role in a broader marketing transformation, requiring a systems thinker to integrate demand generation strategy, marketing technology, AI-powered workflows, and account-based marketing into a cohesive operating model. The ideal candidate will collaborate closely with peers in sales development, field marketing, corporate marketing, the data team, and RevOps to align marketing operations and demand generation with overall revenue goals and company strategy. The role inherits an experienced team already leveraging AI for workflows, including a revenue agent pilot, AI-driven account acquisition, automated SDR sequencing, and a foundational self-serve campaign platform. The focus is on a leader who can unify these existing infrastructures, set strategic direction, and drive scalability, particularly in an AI-centric marketing operating model.

Requirements

12+ years of experience in demand generation, marketing operations, or growth marketing within B2B SaaS, with a deep understanding of enterprise sales cycles and technical buyer personas.
At least 5 years in a senior leadership role owning both pipeline creation and marketing infrastructure, with a proven ability to manage, mentor, and scale high-performing teams.
Direct experience managing a combined demand gen and marketing ops function, or a strong track record of unifying previously siloed teams.
Deep fluency in the modern marketing tech stack: Marketo (or HubSpot), Salesforce, ABM platforms, enrichment tools (Clay, ZoomInfo, Clearbit), orchestration layers, and campaign analytics.
A builder's mindset with personal experience architecting or overseeing the build of automated workflows, agentic systems, or marketing automation at scale.
Experience scaling B2B demand generation in a technical, developer-oriented market (enterprise infrastructure, database, or cloud software experience is a strong plus).
A strategic mindset complemented by a hands-on approach.
Managed a team of 8-10 people before and ideally larger.

Nice To Haves

Enterprise infrastructure, database, or cloud software experience.

Responsibilities

Own pipeline creation across paid & organic channels, including digital marketing strategy and execution (paid search, paid social, display, content syndication, retargeting), campaign strategy & planning, and performance optimization.
Manage the marketing technology stack end-to-end, including data enrichment and scoring layers, driving tool rationalization and vendor management.
Oversee SDR operations, including the revenue agent platform, prospecting automation, contact enrichment, event follow-up workflows, and Outreach/Nooks tooling.
Own ICP modeling, account targeting, and the data infrastructure for attribution and ROI reporting, building the measurement framework for resource allocation decisions.
Lead the agentic-led account play motion, including cohort-based account selection, AI-assembled microsites, gifting triggers, event invitations, geo-targeted ads, and automated multi-channel execution.
Collaborate with the web and design team to build out self-serve campaign execution infrastructure for company-wide use.
Build and manage a combined team of approximately 10 people across demand generation, marketing operations, and account programs, focusing on recruiting, developing talent, and setting the team's operating rhythm.