VP, Data Analytics, Research & Insights

Health Monitor Network • Montvale, NJ

9h • $180,000 - $200,000 • Onsite

About The Position

Health Monitor Network (HMN) is seeking a strategic and hands-on Vice President Data Analytics, Research & Insights to lead a modern research and measurement function. This role will unify third-party data, digital metrics, and market insights to drive better client storytelling, campaign performance and optimization, and internal decision-making. As HMN expands its digital offerings and evolves its product mix, the VP will set the standard for proving value to clients, measuring investment effectiveness and staying ahead of performance expectations in the healthcare media landscape.

Requirements

• 12+ years of experience in research, analytics, or insights roles, with at least 5 in healthcare, pharma, or media.
• Demonstrated success in an agency environment, with a deep understanding of how to deliver insights under tight timelines, manage multiple stakeholders, and adapt to fast-changing client needs.
• Expertise in third-party measurement methodologies, especially with partners like IQVIA, Symphony, and Crossix.
• Familiarity with campaign reporting across healthcare media channels; experience with point of care, print, and digital is a plus.
• Strong client-facing communication skills, with a proven ability to translate complex data into clear, compelling stories that influence client decisions and internal strategy.
• Experience with omnichannel or multimedia measurement frameworks (e.g., MMM, attribution) is required.
• Proven track record turning research insights into commercially successful digital or point-of-care products.
• Experience building a new function or scaling a small team into a strategic capability.
• Bachelor’s degree required; advanced degree in a relevant field (e.g., Public Health, Data Science, Business, Marketing) preferred.

Nice To Haves

• Experience with point of care, print, and digital is a plus.

Responsibilities

• Lead development and management of campaign effectiveness reporting managing third-party relationships (e.g., IQVIA, Symphony, Crossix) and client-supplied metrics.
• Design and manage pre/post campaign analyses that demonstrate impact on prescribing behavior, brand awareness, or engagement.
• Build a consistent, scalable approach to campaign storytelling that supports pitch materials, renewals, and client QBRs.
• Provide measurement expertise to client Marketing Mix Modeling to ensure POC is accurately represented
• Establish performance tracking frameworks for HMN’s core channels (screen, print, podcast, digital partnerships).
• Deliver actionable insights based on engagement metrics, client objectives, and audience behavior trends.
• Partner with digital ops and product to evolve how we collect, interpret, and visualize data across touchpoints.
• Partner with Sales to create data-backed narratives that differentiate HMN in the market.
• Provide consultative support to pharmaceutical clients and key prospects to help them understand ROI, performance, channel fit, and audience reach.
• Help define and prioritize the most compelling insights and metrics to support commercial growth.
• Stand up a scalable research capability leveraging external vendors, panels, and survey tools as needed.
• Oversee design and execution of HCP and patient research that informs product development, content strategy, and positioning.
• Deliver competitive and market insights that support business development, marketing, and product innovation.
• Collaborate with Sales, Product, Marketing, and Technology teams to embed insights into all stages of the campaign and client lifecycle.
• Define the foundation for HMN’s future research infrastructure, including vendor strategy, tooling, and potential first-party data partnerships.
• Help establish HMN’s external voice through thought leadership, whitepapers, and participation in industry events.

Benefits

• We are committed to providing equal employment opportunities to all employees and applicants, including individuals with disabilities. If you require reasonable accommodation during the application or interview process, please let us know. We will work with you to ensure that your needs are met in accordance with the Americans with Disabilities Act (ADA) and other applicable laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive