VP, Consumer Products

XFL Properties LLC DBA United Football League• US,

12h•$200,000 - $230,000•Hybrid

About The Position

This is a high-impact leadership role at the intersection of sports, culture, and commerce. As the VP, Consumer Products, you will shape how fans connect with the league beyond the game—transforming moments on the field into meaningful, scalable retail experiences. You will lead the evolution of a fast-growing e-commerce business, driving innovation in digital merchandising, fan engagement, and omnichannel commerce. This is a rare opportunity to build and scale a modern consumer products engine inside a dynamic, event-driven sports league with national reach and passionate fanbases. The VP, Consumer Products is responsible for leading the overall strategy, performance, and evolution of the UFL’s consumer products and e-commerce business. This role owns the full digital retail ecosystem for shop.theufl.com, including merchandising strategy, product lifecycle management, site experience, digital marketing alignment, customer experience, and revenue growth.

Requirements

10+ years of progressive leadership experience in consumer products, e-commerce, retail, merchandising, or digital commerce at scale.
Deep expertise across digital commerce, merchandising strategy, lifecycle marketing, and omnichannel retail.
Demonstrated ability to operate at the intersection of sports, entertainment, media, or culturally driven consumer brands strongly preferred.
Sophisticated analytical and financial acumen with the ability to translate data into strategy and execution.
Experience leading enterprise transformation, platform modernization, or rapid commercial scaling initiatives.
Comfort operating in fast-paced, event-driven environments with seasonal peaks and real-time commercial execution.

Responsibilities

Manage P&L for shop.theufl.com and consumer products e-commerce business, driving revenue growth, gross margin expansion, and profitability targets.
Define and execute the long-term strategic roadmap for digital retail, including platform evolution, customer experience innovation, and omnichannel expansion.
Establish quarterly and annual business plans, forecasting models, and performance benchmarks aligned with league commercial objectives.
Oversee e-commerce operations including order management, fulfillment coordination, inventory flow, and customer service experience.
Ensure seamless integration between backend systems, fulfillment partners, and customer delivery expectations.
Proactively manage fulfillment risks, shipping delays, and operational disruptions while maintaining high customer satisfaction standards.
Lead end-to-end digital merchandising strategy including product assortment planning, SKU optimization, pricing strategy, and seasonal collections.
Oversee product lifecycle management from creation through launch, ensuring timely execution of all product drops, including high-volume and time-sensitive campaigns.
Direct promotional strategy including discounting architecture, promotional calendar, and testing frameworks to maximize conversion and revenue.
Lead CRM, lifecycle marketing, and retention strategies to drive repeat purchases, loyalty, and fan engagement.
Partner with marketing and brand teams to develop integrated campaigns, content calendars, and storytelling initiatives tied to league moments and seasonal activations.
Leverage customer data, segmentation, and behavioral analytics to personalize fan experiences and increase lifetime value.
Own the customer journey across shop.theufl.com, ensuring a best-in-class user experience across site navigation, content, and conversion funnels.
Lead strategic development of homepage, landing pages, featured shops, and campaign-driven site experiences aligned with marketing and inventory priorities.
Oversee digital analytics and customer insights to continuously optimize traffic, engagement, conversion rates, and retention.
Work closely with Team markets to align localized retail strategies and event-based merchandise drops.